Using T-Shirts To Promote Your Business
There are few forms of lasting advertising that can work as well as a T-shirt to market your business or current promotion. When someone wears a T-shirt with your brand on it, they become a walking billboard for your company. A T-shirt can last at least as long as most signs and longer than a print ad, yet be just as effective. When compared to the cost of a print ad or billboard and the return on each, a successful screen printing on a T-shirt can have a significant return on your business' money.
Traditional marketing options, like print or broadcast advertising or sending out mailers have a proven record of success, but they can also become costly and have a short life expectancy. In the case of mailers, print or display advertising, the lifespan of these promotions can be very short (sometimes less than a week). Broadcast advertising has a limited area that it is likely to cover without it going viral on the Internet. However, a T-shirt has the ability to travel as far as the person wearing it, and the T-shirt's material combined with a quality screen printing can make it last much longer than a piece of paper or how long someone may remember a 30-second spot on the radio.
Perhaps one of the best things about printing on T-shirts is how customizable it can be. With the choices available for material, cut and style, you can choose the shirt that would best represent your business. Perhaps you have a semi-professional business that would be better suited with a polo T-shirt or an athletic goods store that would do better with a breathable sports material.
There are some considerations to take when designing what you will print your shirt, just as there are for developing any advertising campaign. Many businesses simply print their company logos on a T-shirt, while others get more creative with the designs. These more creative designs may include slogans and branding, while others will use a very eye-catching or artistic print. The more intriguing the design or popular a company's brand, the more likely it is that a person will want to wear it on a T-shirt and wear it often. Additionally, unique prints attract the attention of other potential customers.
Like any kind of advertising, you should keep the medium in mind. There is only so much space available on a T-shirt and so much text that a person is willing to read. Though unique and eye-catching designs can help to ensure that people are drawn to them, if they are so complex that your company's name or logo gets lost, the shirt won't be serving its purpose. Additionally, you should make sure that the colour or colours you choose will stand out with the shirt as a background.
If you keep these things in mind, the value, durability and market-broadening potential of T-shirt promotions make them a sound investment for your business.
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For more information on Screen printing visit: http://www.banana-moon-clothing.co.uk/
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