Which is better...fast or perfect?

Copyright (c) 2007 A Marketing Connection

I recently put together a workbook and teleseminar - really quickly. It actually wasn't ALL that quickly, I had been working on this particular workbook for a while and knew I had some good stuff to share. It is a culmination of several products, articles and future projects that are in the works and they were scattered in several different directions.

I knew that getting this particular workbook done meant moving forward on several projects for me and I really wanted to do that. But with everything else going on it was taking me forever and kept going on the backburner.

I also knew that giving myself a deadline and offering to teach a class (in other words making an external commitment) would make me get it done. And sure enough, I did get it done. Right at the last minute, but it's done and from the feedback I'm getting it's pretty darn good.

Are there some mistakes in there? Ohhhh, I am sure there are. There were some other logistical mistakes we made too. I am fortunate that I work with friends and forgiving clients and readers that love me even when I screw things up. And if you are working with and attracting your ideal clients they will forgive your imperfections too. :)

There are two big things I have learned since I began making and selling my own products and classes and this is the point I want to share with you today.

The first thing I've learned is that it's more important to get things done and get your thoughts and products out there than it is to be perfect. Better fast than perfect. You can always fix it up and tweak it later. People aren't paying for your perfection, they are paying for your ideas and thoughts and teachings.

When I first added products and classes to my copywriting business I wanted everything to be perfect. I paid a lot of money to have people check and double check - believe it or not I paid to have my first product triple checked. I find typos and misspellings in almost everything I read and I was not going to let any of those slide by me.

And while I was producing very high quality products, they were coming out sloooowly.

And while I know I've make more than my fair share of mistakes along the way, what I've learned is that if I am sharing high quality content, that I get my point across concisely in a way that people understand, and that I have something valuable to share that will help someone else, that that is more important than my being perfect. I have learned that it's better to get that energy flowing and move and make mistakes and get it out there, than to go slowly and seek perfection (which is impossible to obtain).

I have learned this through time and experience and hope to share this with you.

I truly think the same holds true in everything you do. Have you been thinking and dreaming about starting your own business? Changing careers? Changing your surroundings? Just doing something different? You have got just do it and fix it later. Give yourself permission to make mistakes. I assure you, I make a lot of mistakes, but that is not what my family and friends think of first when they think of me.

They look at what I've accomplished and what I've tried to accomplish. And I'm sure the same could be said for many of you. I hope you don't read my ezine and articles and think of how many mistakes are in each issue. I hope you appreciate the time and effort all of us at A Marketing Connection put into it.

I think the principles of getting your energy moving apply to everything you do. Take action. Take one action step a day, even small ones. They are moving you in the right direction you want to go. You may change direction later, but at least you are moving.

Now, when you are doing work for a client - work that is not about you and your business but about them - then it's important to strive for perfect and not fast. For that work it's worth taking the extra time to make sure there are no mistakes. Your clients are paying you for your best, close to error free work you can do. They have a right to expect that and you should demand that from yourself and your staff.

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