How Much Do We Spend On Hair?
Hair deals have become a standard feature of many women’s shopping habits in the last year. To understand why the market for hair discounts boomed so much in such a short space of time, we did a little digging into the finance of hair care in the UK.
The amount of money UK women spend on average on their hair has spiralled in recent years to a massive £400 per year.
With the majority of women saying they use a salon at least four times per year, and salons now typically commanding around £60 for a cut, £240 or more is a common spend on salons for women without highlights or any other extras.
To all of this, add the cost of conditioners, shampoos, brushes, hair straighteners, tongs, dryers, and the £400 average mark begins to make sense.
Many women of course spend far more than this. Highlighted hair – which is now more popular than ever in the UK – demands considerably more in maintenance, adding a further £200-£300 per year to the bill. That’s a good deal to spend just to keep your hair in order.
Why have UK women felt the need to spend so much on their hair in recent years? Celebrity culture is one clear reason. A quick Google search on the phrase will show what a hot topic celebrities’ hairstyles is. Second to their fluctuating weight, the state of their hair is among the most discussed aspects of the glitterati discussed in popular magazines.
This has inflated the demand for “with frills” hair-styling in two ways: indirectly, through the natural fashion influence of well-known figures and directly with the increased use hair deals Glasgow of stars in the advertising of hair products.
With reports of Rihanna allegedly spending in excess of £14,000 per week on her famous locks, the influence of popular culture in reinforcing the “pressure to look perfect” is surely playing a part in the seemingly never-ending spiralling cost of hair care.
The rise in exotic hair styling options has also fed the growing desire for the latest and greatest hair treatments. The “Brazilian Blow Dry”, virtually unheard of two years ago, is now treated virtually as a necessity in some cases.
With such a heavy cost burden, the market for hair deals is significant. It is little wonder that hairdressing deals is one of the most popular categories for daily deal sites.
While users of hair salons used to seek out opportunities for discounts by finding opportunities to model for trainee hair stylists (and, of course, risk an inferior outcome by doing so), it is now possible for anyone to make significant savings on their hair treatments, even from the top salons, hair discounts with online hair deals, which are widely available from the various group buying sites.
Savings of 50% or even more on everything from Keratin treatments, blow drys, conditioning treatments to regular haircuts (if there is still such a thing) are freely available nowadays if you just know where to look.
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