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In the previous three or so years, many online marketers have more and more realized the value of using offline marketing methods. The old-school marketing and advertising strategy of direct mail can work extremely well for creating leads and direct sales. This is one thing that can be done on a fairly modest budget and establish an email marketing list. Furthermore the costs for using this approach do not need to be out of your financial ability. The total objective of Offline Arbitrage, as outlined by Ryan Deiss and Luke Jaten, is to teach the net marketer how to use direct mail to develop leads and even an email list. We want you to avoid feeling intimidated by the words, direct mail, and it truly is something any determined online marketer can do.

The bulk of the program work occurs in the CDs that consist of the ten teaching modules. Luke and Ryan introduce you to direct mail, given that most online marketers are unfamiliar with it, and then they go more deeply into the material. What you do involving direct mail really will entirely hinge upon how you make use of it and for what purpose. Also, how you in particular will probably be working to achieve. You can spend millions of dollars on direct mail promotions, but that is for total experts and not you.

What you will learn in this course is how to obtain business and marketing leads and then essentially flip them or use them in your own business. One interesting thing concerning this is you will be tapping into vast quantities of people. That has been the domain of offline businesses for ages. Ryan and Luke will walk you through how to do this approach. As you will notice, working with direct mail is not hard to do; nonetheless you do have to learn the ins and outs of the industry. The key of this system consists of postcard mailings which are perhaps the cheapest cost form of direct mail.

The process is fairly straightforward, and you will be using the principle of arbitraging which should be familiar to most internet marketers. The first phase entails low cost post card mailings to individuals whose contact information you purchase. As with any first time opportunity, or campaign, you usually should start out small and test. You will put your outstanding internet marketing skills to use in the next phase of this strategy. You simply drive prospects to your squeeze page where you can get their contact information. Then as you can observe, it is exactly the same process as creating a list, and you should feel secure with that part.

Obviously, what we have discussed so far has been just an intro. Ryan and Luke will demonstrate you what is important to know about as it concerns direct mail and how it is accomplished. They will show you how to design your postcards for optimum response. In addition to that, what is significant is you will discover how to select the best lists to go along with your marketplace and offer.

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