Email List Building Strategies For The Online Newbie
If you manage an online business you need an email list building strategy. This means an on going process of building a list of potential customers who you can email information and facts regarding your products . Email list building is the key to the success of your internet business and everybody begins with nothing at all , and has to build their list from scratch. So, where do you start?
Who Is Your Customer?
You need to know who will want to buy your product or service. For instance , if your online business is about products related to golf , you want people on your list who like golf. Simply having a random list of email addresses of people with no clue of what their interests or problems are will not generate you any results.
Why Should Someone Join Your List?
To get somebody to join your email list, you need to give them something of value for free. This may be a free video or ebook . This is an important element of your email list building process because it's not very likely that somebody will provide their details in exchange for nothing. Be mindful the quality of your product or service will be judged on what you provide for free. If you give something of very little or no value, your product will be regarded as the same.
How Will You Get A Prospect's Email Address?
To get a prospective customer's email address , you'll need a squeeze page or lead capture page. This is a one page website produced only to obtain email addresses. The page will briefly describe the benefits of your product or service. The principal objective of a lead capture page is to obtain customer details for follow-up email marketing.
How Can You Send Emails To People On Your List?
If you only have a couple of names on your list it will be reasonably easy to send them an email one at a time. However as your list grows, you'll need to automate the the whole process as it will become impossible to send personalised emails to hundreds or thousands of people. This is when an autorepsonder comes in. Your autoreponder will follow up automatically each lead with a series of pre-written messages.
How Will People Find Your Online Business?
Each email list building campaign will start with the first subscriber who entered their email address onto your lead capture . To drive visitor traffic to your page you can use paid for traffic tactics and free of charge traffic techniques . Both free and paid traffic options work well for email list building. Paid traffic is a faster way to a large list but your money can be spent very quickly on such things as pay-per-click adverts , banner ads, solo ads and classified adverts - so spend your budget wisely. Free traffic takes longer to build a list, with strategies like blogging, article marketing, forum marketing and on and off page SOE .
About the Author
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about marketing that will work for your business and how to find the right products to sell and the right customers to buy them, visit http://www.jonallo.com
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