Bulk SMS – The advantage
by Santanu Ghosh
Bulk SMS translates the mobile SMS into a profit-making tool for your organization. Today, text messaging has moved beyond a 'teenage fad' to become an essential business tool. The first step taken into the mobile office arena, text messaging enables people to conveniently and cost-effectively manage the mobile workforce and replicate the office on the move. The entire domain of bulk SMS is divided into three main categoriesa)Reminder Messaging Serviceb)Greetings Messaging Servicec)Product Campaign Service Reminder Messaging Service (RMS)This service is applicable to any company who cares for its customers and is willing to provide timely updates to them. Ideally this service is applicable to the following industries1. Advertising AgenciesAgencies spend a huge amount of money for advertising their customers’ products through several TV as well as Radio channels. In real life it is not at all possible either by the media managers or by the client to check the telecast/broadcast of a specific advertisement on a particular channel at a specific time. It would be a huge benefit if a computer buzzes his/her mobile phone 5-10 minutes before the scheduled time of telecast/broadcast of a particular advertisement so that he/she can check on it.2. Insurance CompaniesInsurance companies work through agents. Through our RMS they can convey following information to their agents as well as to their customersa) Premium maturity dates of their clientsb) Inform agents of any changes in policies being sold by them c) Inform agents of conferences, meetings held by the company d) Remind agents of deadlines and (or) special offers Agents can also use RMS for their customers or policyholdersa) Inform customers about new policiesb) Inform customers about premium deposit dates3. Mutual Fund IndustryMutual funds also operate like insurance companies. Through our RMS they can convey following information to their agents as well as to their customersa) Send Daily NAV of all fundsb) Update agents of new funds and offers by the company c) Inform agents of meetings, conferences held by the company d) Inform agents of any changes in commissions etc e) Provide daily(or weekly) updates of NAV of the funds invested inf) Inform customers about new fund/schemes4. Automobile IndustryThis dealer-based industry also requires RMS badly. They can provide information to their dealers in the following areasa) Inform of new products being launchedb) Inform of changes in pricing and specifications c) Inform of material shipped d) Update dealers with changes in commissions etcDealers also can use RMS for their customers a) Inform about service due dates b) Inform when service completed and vehicle ready c) Inform new discounts and special offers d) Update customers with new product launches e) SMS invitations to product launches (Some of the above activities are applicable to petrol pumps, FMCG companies or other dealer-based companies)5. Airlines can use SMS to alert customers about delayed services.Greetings Messaging Service (GMS)CRM or Customer Relationship Management is the key word to success in today’s business. Companies maintain databases of their customers’ name, address, phone numbers, occupation etc. It is very important to add a flavor of personal touch in the customer relationship. So when the customer receives a wish from the company on his/her birthday or anniversary, it improves his/her loyalty to the company and helps the company to get repeat business. GMS can be used in the following ways:a) Birthday wishes to the personb) Birthday wishes for spouse or kidsc) Anniversary wishes for the coupleThis service is applicable to the following industriesa) Jewelryb) Hotels, Restaurants and Discosc) Gift Shopsd) Insurance / Mutual Fund Agentse) All sort of retailing outletsProduct Campaign ServiceDifferent business sects can campaign about their old and new products, schemes, sales etc to a large number of mobile users via SMS. Used as part of your normal marketing mix, SMS adds punch. Increasing conventional marketing responses with a highly effective delivery directly into your customer's hands These SMS can be directed to a particular section of society depending on the nature of product or scheme. For e.g. information about a new drug can be sent to a large number of doctors. Since the readership of these messages is almost 100 the results will be much better than other forms of advertisements and at a much cheaper cost too. We can personalize each message to further boost response ratesAdvantages of Bulk SMSAs a discreet tool, incoming text alerts can be received silently in business environments when you would not wish to be disturbed. Additionally, as you are reading, rather than listening to the information, text messaging does not suffer from any form of distortion in a noisy environment. There is also the additional functionality of being able to save, or call telephone phone numbers sent in the body of the text message.Text messaging also enables information to be sent to groups of people quickly, for example sales engineers on the road receiving 'offers of the day' by text, making it a more cost-effective solution to disperse information than 1st class post.Finally, eliminating the temptation to chat, text messaging is an efficient way to conduct business. Additionally, it proves to be cost-effective when needing to stay in touch with colleagues travelling internationally.
About the Author
A native Calcuttan, Santanu Ghosh is a man on a mission. This 38 years old man is the founder of a successful software development company, Simplesot Technologies. This Indian company boasts clients across the globe with its quality services. Santanu is in the field of Information Technology for last 15 years. He was the head of an IT company before he started Simplesoft. According to Santanu“To be successful, you have to stay focused, and be extremely good at what you do. There will always be setbacks – and I’ve had my share – but you have to get back on your feet, and keep thinking big."Much of his success, he believes, is largely due to his ability to build extensive networksFun and frivolity aside, he also understands the need to invest in the future, and ploughs the bulk of the company’s profits back into R
Tell others about
this page:
Comments? Questions? Email Here