Can You Read Your Way To More Success?


by Brad Sugars

Copyright (c) 2011 Brad Sugars

Is there a simple way to grow your business?

Actually, there is.

Start reading!

While that sounds like an answer you may not want to hear, studies overwhelmingly show "leaders are readers," and that you have to "learn before you earn." So what are some good books that will help you start to grow your business today?

Here's a recommended reading list we give all of our coaches and our clients.

Have you read some?

Should you go back and re-read those?

Should you get your hands on some titles you haven't read before? Take a look at this list, and included are some links if you want to grab some of them for yourself! The "Official" ActionCOACH Book List

1) The E-Myth Revisited by Michael E. Gerber 2) My Life in Advertising & Scientific Advertising by Claude Hopkins 3) Tested Advertising Methods by John Caples 4) Building the Happiness Centered Business by Dr. Paddi Lund 5) Write Language by Paul Dunn & Alan Pease 6) 7 Habits of Highly Effective People By Steven Covey 7) First Things First by Steven Covey 8) Awaken the Giant Within by Anthony Robbins 9) Unlimited Power by Anthony Robbins 10) 22 Immutable Laws of Marketing by Al Ries & Jack Trout 11) The One Minute Salesperson by Spencer Johnson & Larry Wilson 12) The One Manager by Spencer Johnson & Larry Wilson 13) The Great Sales Book by Jack Collis 14) Way of the Peaceful Warrior by Dan Millman

Plus, here are two others we've read lately, and shared with our TEAM …

15) The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary by Mark Sanborn 16) It's Called Work for a Reason!: Your Success Is Your Own Damn Fault by Larry Winget

You'll notice that there are what some would consider "non-business" books on this list.

However, you can learn just as much about how business works from these titles, especially in terms of your own mindset and how that can apply not only to business, but every area of your life.

It's often said you must "learn before you earn," and reading the "best of the best" in business books can help you grow your business faster than ever before.

About the Author

Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world's leading business coaching firm, with more than 1,000 coaches in 32 countries. For more information on Mr. Sugars and ActionCOACH, visit http://www.actioncoach.com/brad-sugars

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