The Power Of Autoresponders

To be able to run your online business successfully, you will need to put the power of autoresponders to work for you. It is an absolute must for any successful Internet marketer.

An autoresponders is a simple software tool that will allow you to respond and email your customers automatically with specific purposes in regards to your web site-marketing plan.

There are a couple of types of autoresponders that you will need for your web site and marketing needs.

• Email responder from your web site

• Outside responder for your marketing campaigns

Autoresponder For your Email Accounts

Your web hosting service package will include several if not unlimited email accounts associated with your web site. Set up different email accounts for different departments on your web site.

Example

• Customer Service

• Customer Feedback

• The President (that being you)

• Public Relations

• Web Master

• Any other departments you might want to include

You want your web site to have the feel that it is not a one-man (woman) show.

When you design your web site have a contact page for each these different departments. Have one page with one form for each department for the customer to fill out to ask or inquire about a certain area or product or service from your web site.

Set up an autoresponder on each account with a standard message that simply states that something like this --

"From the desk of (person of department), I have received your email and will respond to you within (so many hours)

Be sure and set aside at least three different time blocks in the course of your day that you will spend answering all your different emails.

These emails are all potential customers so be prompt and professional with all your correspondence.

Autoresponders For Your Internet Marketing Campaigns

The use of an autopresponder for all your marketing needs will be more than worth its monthly cost.

You want to set up different autoresponder messages for each aspect of your marketing campaign. For your opt-in list you will want a series of 20 - 40 emails going out every couple of days until someone purchases a product from your web site.

For those that have made a purpose, you want those names to go into another list, and set up follow up emails to those people. These people, since they have already made a purchase you will just want to keep them in the loop of new products or web site updates or even new Blog posts.

The whole purpose of automating this is to keep your web site in front of them and have them keep coming back to your site.

You just cannot do these task manually. There is not enough time in the day to do all these marketing techniques without the use of autoresponders.

The more email messages that you can automate and send to your various lists will keep a constant flow of traffic and customers making purchases on your web site.

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