What is the big challenge with mlm?

In the five and half years I have been in the networking and home based business industry, I have seen and heard a lot of hype and many polar opposite views of the network marketing industry.

Some people are passionate about the industry, while others condemn it. Some claim all companies are pyramid schemes and scams. Celebrity authors such as Robert Allen, Mark Victor Hansen and Robert Kiyosaki advocate the industry.

Network marketing is, in its most fundamental sense, a franchise business model. Such a model provides a duplicable system that involves the continuous repetition of certain activities.

One key test of a network marketing or home based business company is whether there are large numbers of repeat customers who order and use real products even if they do not get a check. The fact is that Amway/Quixtar, Melaleuca, PrePaid Legal, USANA, and many others have sold millions upon millions of dollars of products to happy customers, many of whom are NOT also getting checks.

There are twelve critical factors that are required for a company to provide a legitimate opportunity for the average person to succeed with a home based business. Most important, is needed, are real customers ordering and using real products with value month after month even if they do not get a check. Learn more here:http://tinyurl.com/39da67

So why does the industry seem to have a black eye? The problem does not seem to lie with the overall franchise business model. Network marketing is just a business model, and it really amounts to "micro-franchising". It has a low cost of entry, with the potential for exceptional revenue, and there are those who achieve that.

However, the things that make it attractive make it attractive to many who are NOT really qualified or prepared to become business owners.

Some of the characteristics of these people are: have not done well in their business or profession and have little money saved up to invest have no previous experience owning or running a business have no previous experience in sales have little or no experience developing business relationships other than that of employer/employee/co-worker are not satisfied with their current level of income have unrealistic expectations of the amount of work involved compared to the revenue realized Michale Oliver, who teaches Natural Selling at his website http://www.naturalselling.com, did an interesting study a few years ago. He asked one hundred network marketers to present him his business. He found that only one of the hundred asked him any questions at all. One actually spoke for two hours without pausing or taking a breath. What do you think these people were doing or not doing that probably caused them to fail? Many well meaning people who get into network marketing are improperly trained. They often do not have a large enough number of people to speak to. Often they become desperate. and try to oversell. From my experience, without knowing any better, inexperienced or unqualified network marketers often over-sell the opportunity inappropriately talk about the business in social situations come across as desperate focus too much on new recruits and neglect existing customers as a result are either inaccurate or deceptive when talking about their business

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