3 Easy-To-Implement Methods To Boost Your Online Sales

Profitable online marketing needs a varied mixture of different skills, but in the rush to set up an online business, a few of the fundamentals can end up getting overlooked... and these can result in a huge difference to the success of your whole business.

Here are 3 of the best internet marketing strategies to increase your sales and grow your site's profits:

1. Start By Grabbing Your Visitor's Attention:

Getting your customer's attention is important. You have only got around 3 to 5 seconds to achieve this - any more and in many cases they will go elsewhere and you will have lost the chance entirely.

Adding an eye-catching title to your posts and pages is particularly important if you wish to try and convince them to read what you have got to say. The problem is that they will not take in your message, no matter how well written it is, if they don't read your site's content to start with. So in addition to grabbing their attention, you then have to make the rest of your content as easy to read as possible so that they stay reading right the way through to the last paragraph.

Bullet points and lists are continually well liked in internet marketing as they are effortless to read and can be looked through quickly by someone who is in a hurry. The prospect of a free report, video or downloadable ebook will normally get their attention too.

2. Look At The Layout Of Your Website:

WordPress is a first-class resource when it comes to starting a blog, but as more and more online marketing specialists get to grips with how to use it themselves, the general functionality of a few sites can suffer.

This can give rise to some sites looking messy, with too many banners, widgets and other options all competing for the attention of your customer. This produces a confusing layout that does not direct the visitor in the direction you desire and can lead to wasted opportunities.

A good website layout will be crisp, easy to navigate, clean, functional and will steer your customer in the right direction. For example, you might wish to capture their email address in return for offering them a free downloadable report of some kind. Or guide them towards a sales page instead. A good website layout will assist in making this achievable, while an unsatisfactory design will leave your visitor with no clear direction.

3. Capture Your Reader's Email Address:

Typically, less than 5% of your site's visitors will purchase anything at the first visit - and the total is in fact invariably substantially smaller than this. So it becomes more and more important to capture your potential customer's email address in order that you are then able to keep in touch and offer them further products and promotions in the weeks and months ahead.

The most common strategy to achieve this is to offer a free downloadable ebook, video, short report or something comparable that is seen to provide some real appeal and value. Something they would really like in other words. They give their email address and their permission to receive more offers from you and in return, you supply the free product they are after. Everyone's a winner.

This option is not tricky to add to your site and is no doubt going to make a big difference to your profit if you approach it properly. Yet I frequently come across internet marketing blogs that fail to offer this facility.

They rely on a potential customer buying something at the first visit and as a consequence, miss out on the bigger, longer term picture. After all, at least 95% of their readers are not going to buy anything first time round - and that is a wasted opportunity in most people's books.

These 3 techniques offer a golden opportunity for you to grow your online sales and by altering your blog to incorporate them, you will spot a significant jump in your conversions - and therefore of course, your profits.

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