What Is So Hard About Internet Marketing?
Copyright (c) 2013 Tech News Monthly
When it comes to Internet Marketing you will find that most people are helplessly confused. In fact it seems as if almost no one knows the right way to perform Internet Marketing or how to keep track of its process and analytics. It can be a rough ride for those who do not have a lengthy background in programming and software, and even traditional marketing folks are already at a disadvantage, as the typical marketing techniques and rules just do not apply.
So, where should we begin? Well, here are the four reasons Internet Marketing is "hard" for most people.
1. You Never Really Know Your Audience: Part of the problem when it comes to Internet marketing is you can never really get a grip on who your audience is. Demographics, when it comes to online media, are really fluid. Teens and Adults may be into the same shows, the same sites, and the same social networks, yet use them in vastly different ways. This can be really confusing and it creates a glut of info you need to pore over constantly, creating an incredible timesuck. To combat this go with experience Internet Marketing services that offer their own analytics and tracking, aka heatmapping, software that can tell you exactly who is viewing, sharing, and enjoying your content.
2. You Never Really Know Where Your Money Goes: You never really see exactly where your finances are spent, when it comes to Internet Marketing, as a lot of it is intangible. Purchasing Facebook Likes may cost one price with one company, and a different price at another company with little reasoning as to the price difference. On top of that it may cost one amount to promo a YouTube video one day, and another price another day with the same company. Yet again, stick with someone who has an established presence in the field in order to really get the best monetary results for your campaign.
3. You Never Know If Something Is Going To Work Or Not: Viral videos are completely and totally unpredictable. They're so unpredictable that there almost isn't even a successful viral video market, as you just NEVER know when things are going to take off. To try and play it financially safe, go with the idea that the crazier and funnier the video, the more likely it will be shared. Without that and you're throwing your money away.
4. There Is Often No Feedback: A lot of the time you can be confronted with a bazillion shares of a viral video, but no actual comments as to what or why it worked, or what specific things people 'didn't' like about it! This is a problem especially with video sharing sites and social media marketing. You really need to have a good grasp of analytics to get the best results from the social media you spread.
In conclusion, while it may be hard to gauge how effective an Internet Marketing campaign would be from the beginning, it is more important than ever to engage in Internet Marketing services - after all, this is the 21st century.
About the Author
I have worked in the Pittsburgh Internet Marketing (http://SpamGenius.com) field for quite some time, including even running my own major Internet Marketing company with over 125+ clients!
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