Importance of Keywords in SEO
Key words are one of the most important aspects of SEO. SEO firms are responsible for the success of any website to at large extent. It is these people who decide that how and what are methods that need to be used while planning a SEO campaign. Among all the several other things that decide the nature of the campaign, keyword becomes one of the most important as it helps a surfer to search a particular website. In other words, key words are the direct access to the website and help in a niche search and gives the appropriate result. Thus, if you want to see your website among the top, key word is important and also its density in the portal.
There are few obvious questions that come to our mind when we talk about key word. Why keyword is important? How much does key word density influence? How to choose the correct key word? How does key word effect your website ranking and so on. First let us understand what keyword density is all about. Keyword density is nothing but the percentage of the text that pertains to a particular key word. For eg.if a phrase like “baseball' is used 40 times in a 1000 phrase text, then you have 4% keyword density. Although SEO specialist give lot of emphasis to keywords in SEO campaigns, there is no set rules and patters that is followed to get a proper key word density. There are opinions that state that 2 to 3 percentage key word density is enough to pull the crowd. Where as some people strongly feel that perhaps 2-3 % is relatively small and it should be not less that 8-10 %.
In such scenarios the key question of how much is the exact requirement of key word density remains unanswered. The reality is that there is no such thing as accurate percentage of keyword density that one needs to fix for a particular website. SEO specialist suggest that you must arrange your content in a way that holds an aim on including the keyword that makes sense to be utilized. You might have a general guideline for yourself, such as trying to encompass the saying every 100 words, or once per paragraph or so, but you should not worry about striking an aimed at percentage. At the same time make sure that you do not over use the key word in the whole text.
Key words are important but only when used judiciously, one gets the best result. SEO specialist ensure that the key word density is maintained naturally with the flow of the text to get the best rankings.
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