Can You Make Your Small Business International?
Take your products around the world…
It is all well and good having a small business that sells products to local people but there comes a point in time in every business when owners find themselves asking whether they could be making more money. Normally, the natural growth of a business demands that it seeks out new markets, pushes its product range and tries to grow in all directions, but this can be difficult for some small businesses who don't know how to take their company to the next level.<br/><br/> This article will point out just how easy it can be to turn your small local business into one that operates internationally, making its products available to billions of people.<br/><br/> Marketing & Advertising<br/><br/> Assuming that your product is something that people in more than just your local area will want to have, (like jam for example), you have to use an affordable medium through which to get the word out about your product. The cheapest way for you to do this as a small business is to use the internet. Create a nice simple ecommerce website that people find easy to use and use techniques such as internet marketing and pay per click advertising to generate good traffic.<br/><br/> Manufacture<br/><br/> Through your website you can manage the amount of product that you want to sell in the beginning until you earn enough money to up your production. If for example it is jam you are selling, you may currently make it in your own kitchen, but with a greater demand you will need to move your operation to some kind of industrial unit. This will allow you to make more of your jam faster and importantly to ensure your product meets international hygiene standards. You can check and verify your health standards through government health inspectors who will ensure standards are high enough for most countries to accept your product for import.<br/><br/> Logistics<br/><br/> If you start having large orders from the likes of supermarkets you will need to either join or develop your own logistics operation, utilising software as a service supply chain. Logistics solutions are a bit of a headache for small businesses as buying fleets of trucks and planes is normally unfeasible. But by joining an already existing supply chain collaboration and keeping track of your jam deliveries as they circulate the globe using supply chain software you will save yourself a great deal of stress and make it possible for your product to reach all your new international customers.<br/><br/><br/><br/>
About the Author
Sam Qam is a jam maker. Using supply chain collaboration and software as a service supply chain he is able to get his jam to customers around the world with ease.
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