7 Tips for GeoSocial
Elymedia is starting to work on social media strategies to create buzz for more local companies, brands, and venues. It's quite gratifying to plug into the local community and make a difference — not just for the client, but to share great info within the community. Brand recognition is high, and loyalty strong. On the business side, businesses can see that users are checking in with them. As a result, businesses can see customer patterns and learn to send relevant ads and discounts. The more targeted and relevant these local offers are, the more receptive the consumer will be.
Below are 7 quick tips that might help local retailers, restaurants and those crafty and creative food-carts or any business that wants to focus on a specific geographic area:
-Use hashmarks (#Oakland) in Twitter Search by city or region name and connect with who comes up. Remember acronyms and nicknames for the area as well in your search. -Twitter zip-code search — same idea as above, but with specific zip codes if this is important to your strategy -Twitter advanced search for even more targeting for geography and radius from that zip code, an uber-targeting of sorts. Twitter's advanced search is a very powerful tool, so spend some time with it. -Use Meetup.com by geography, if you have an event and the concept fits. You will find a wealth of people to connect with. Try to expand outside your specific topic but stay close to your target audience and offer. For example if you want to connect with small business owners, consider networking events,or entrepreneur's events in addition. -Flickr.com allows you the ability to find groups by region which will uncover local contacts to connect with -Facebook offers advertising that can be selected by region. Facebook is expected to make Geolocation features available to its 400-million-plus users sometime in April 2010 though details of the implementation remain undisclosed. Given that more than 100 million Facebook users update their status from mobile phones, however, the potential popularity of Geolocation on that network is huge. -StumbleUpon.com. Join a group by region and instantly connect with local sorts. If you enter your town when setting up your profile, your hometown shows up as a clickable link that displays all StumbleUpon users from your hometown. More connection opportunities! -Use Placeblogger.com to identify bloggers by region to start that always-important dialogue with local passionistas.
Geolocation and geosocial are just beginning to take off. As the technology becomes more sophisticated, mobile marketing increases, and the major social sites embrace the concept you can bet there is a huge explosion of marketing opportunities on the horizon. Get your feet wet now, and grow you business with this amazing phenomenon.
About the Author
Elyse Tager is a social media strategist and founder of Elymedia. Elyse develops effective marketing strategies to help the small business grow significantly. Want to learn more about growing your business with Social Media? Sign up for Elyse's free introductory teleseminar available at => http://www.elymedia.com/freeclass.html
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