The Benefits of Writing Articles
by Tina Andlaw
Article writing is an easy and powerful optimization tool that drives targeted traffic to your web site in proportions never seen before. Instead of merely creating a web site and hoping it gets seen, why not target your related information at other sites too who, in return for your article, allow you a link back to your website via a resource box? Here are six benefits:1. Gain VisitsArticles are a very effective marketing tool to promote your web site and thereby increase your business.Your articles drive traffic to your web site from thousands of other sites. Visitors to other sites will often link to you for more information……AND links mean potential business!2. Earn a Wide, Captive Audience on The WebAs an article writer you can write about your chosen interest as often as you like and then submit it to various websites, eager for extra free copy to add to their websites. In doing so, you will increase your chances of being noticed by the reader who will spot your articles on potentially thousands of web sites and they will click to your link.As importantly, the more links you have from other websites, the more you are picked up by search engine optimization tools. 3. Gain CredibilityThe more presence you have on the web, the more credibility you will earn amongst readers. Your company name will be a name on everybodys´ lips when searching for a reputable real estate business! The better the information supplied to the reader, the more informed and professional your business will appear. The more you are published, the more you will be portrayed as the “guru” in the field, who is willing to share valuable knowledge with the reader. Through your presence on the internet, without trying, you will already have established a good relationship with many readers. They will be sure to look for your site in the future when looking for quality information on your services.4. Free AdvertisingYes, articles are completely free! So you can promote your company through other peoples´ websites and literally “speak to” thousands of international readers, and yes, these readers are likely to link to your site. 5. Immediate UpdatesUnlike updating a website, articles allow us to submit as much and as often as we like. If there is a new subject of interest in your business, you can publicise it immediately. Your article will show everyone out there that your company has its finger on the pulse, it is well informed and it is the first to inform them of the news. This, in turn, earns you more respect from readers and in turn, more traffic.6. EasyWith websites such as www.articlesender.com to do all the hard work for you it really is very easy to submit your articles to thousands of other websites.In conclusionBasically, the bottom line is that the six benefits of article writing all have one valuable thing in common: they all increase traffic to your website. In doing so they optimize your search engine ranking, thus generating more business – in my opinion, an easy opportunity definitely not to be missed!
About the Author
Tina Andlaw lives in Spain and regularly contributes articles to Sunseeker Homes (http://www.sunseekerhomes.com) the Spanish property information website.
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