Top Ways to Promote Your Online Business

The business world is changing, and we are seeing the rapid rise of people who are wanting to work at home. Some companies are looking to make their employees sub-contractors because they want to pay less benefits. The economy and natural disasters have affected others. As a result, more and more people are looking to start a home business of their own.

There probably never has been a greater opportunity to start a home business opportunity than now. With the internet giving access to the world, the possibilities are nearly endless. A store-front is no longer needed, unless you are dealing with a large quantity of product. And because it is in your home, thousands of dollars can be saved each year.

Every business will provide one of two different things to the potential customer. It will be either a product, or a service. But either one must have advertising in order for the customer to know about what you offer. Your work at home business opportunity will succeed or fail based on this one factor. This article will seek to provide some quick ideas about how to advertise your business by using the internet.

Google Adwords

This is probably one of your best promotional tools for every dollar that is spent. This will require some study in selecting the right keywords to use in the google program. There is a cost per click - every time someone clicks on your ad, you pay a few cents, which is predetermined by you. Although effective, it will take a lot of watching to be able to get it right, and to keep it there.

There are many opinions as to what is the best strategy to use when using adwords. For instance, some will tell you to bid on hundreds of low competition keywords at very low prices while others will suggest going for the high traffic keywords and bidding for the top spot which obviously requires a higher bid. In many rare cases it is possible to find high traffic keywords that do not require a high bid to get the top spot. This is where you have to do your research and you will need to spend time searching for these types of keywords in various search engines.

Submit To Search Engines

Various websites will submit your website information, with your keywords, to multiple search engines. Some sites will submit your information to over 75 search engines - for free. For a rather small fee, this number can be multiplied many times. These will get the word out to the most popular engines, including google and yahoo. A number of search engines will take more than three weeks to list your site.

Create A Newsletter

This one will allow you to "get your list" of potential customers. Before you send out any illegal spam, however, it is important to get their approval for you to send them something. This is one way to be able to weekly email your customers - and in most cases, you can do it for free.

It is highly recommended that you use an autoresponder to send out your newsletter to your subscribers. An autoresponder is simply a service that allows you to send out messages in intervals that you determine to your subscribers. Again, make sure that the people that you contact have clearly opted in to receive your newsletter.

One way to get people to opt in to your newsletter is by providing a free gift such as an e-book and requiring that people sign on to your newsletter to get the link to dowload the e-book. By the way, make sure that your newsletter does contain truly valuable information and is not a sales pitch. People that sign on to your newsletter are expecting free valuable information. Give it to them.

An absolutely critical factor is to not try to directly sell anything to your customers until after the fifth to seventh contact in your newsletters. Research shows that 80% of sales are made after the fifth to seventh contact. Develop trust with your subscribers initially and then later simply recommend products to them without any hard sales pitch just as a friend would recommend something to you. Remember the relationship always comes first.

Write Free Articles

Write an article on your niche subject (the theme of your web page), and submit it to websites that distribute free web content. If written well, these will be picked up by other marketers and displayed on their site. Of course, you require that your name and website address must remain attached at the bottom. This is free advertising, and it is possible to be posted around the internet.

This is one the best strategies available to promoting yourself as an authority in your niche and breaking the trust barrier with your customers. Even though it may take several months of consistent high quality article writing before it begins to impact your business, it is well worth it. By the way, did I mention that it is free. Again, like with newsletters, the reason this strategy works is that you are giving something of value first before you get anything back from your potential customers. This is a vital principle of marketing, give and you shall receive.

If you look around the internet, there are many other ways to get the word out about your business. Add some new ones regularly and see what gets the best results. Please remember that the secret to your online business success lies in your ability to give to others first before you expect anything in return.

You must advertise your business with the mentally that the more value you can add to your customers without initially asking for money, the greater success you will have in the long term. This is the beauty of an online business in that it gives you the opportunity to give unconditionally if you choose to, with the emotional rewards being immediate and I promise you, the financial rewards will soon follow.

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