Is There A Secret To Picking A Profitable Niche?

How To Pick A Profitable Niche

I'm not sure why so many marketers believe that there's some kind of secret to being successful online. You'd think that there was some kind of hidden manifesto buried in a secret place and available only to a select few or something. Newsflash folks...there is no secret. And when it comes to picking a profitable niche, there is no secret to that either. The process itself is very simple. In this article, I'm going to cover the basics of niche research. Follow this basic guide and you should have no trouble finding a niche that is profitable for you as well and enable you to tap an area of constant income with little competition .Finding a niche topic requires more than just identifying your interests. You need to break the topic down to a very specific area so that you can better target the audience.

First step in the process is to just pick something...anything. It doesn't matter what it is. Just find yourself a starting point. Think of things that are commonly sold online. If you're not sure, go to Ebay,Clickbank,or other online store and see what some of the hottest items are. Visit relevant forums and observe what people are discussing.After you pick something, go to Google's keyword tool to see how many searches there are for that niche and its related keywords. Don't worry, Google will give you a fairly large related list of keywords. Take the first topic you chose and brainstorm five to seven key questions that people might ask in searching for the topic. Next, start a niche search using those keywords you developed and see what you find. Using Google Notebooks or designated files, collect this information. Add to your research those websites that deal with the niche topic.

After you've collected your list, go through each keyword one at a time and plug them into Google's actual search engine to see how many competing sites there are. Let's say a keyword phrase gets 1,000 monthly searches and there are only 10,000 competing sites. By plugging these figures into the formula (monthly searches / competing sites) X monthly searches, you come up with your KEI, which stands for Keyword Efficiency Index. If the KEI is 100 or greater, the niche is, for the most part, considered to be one that has the potential to be profitable.

Finally, you want to see if there are any products that are being sold in that niche. If there are, this is further evidence that the niche is probably one that could be profitable. Even if there isn't, that could simply mean that nobody has taken advantage of it yet. The potential still exists.Look in ClickBank and on similar sites for affiliate products that you can use in developing the niche. If you decide to write your own information product, create an outline for each eBook that you’ll prepare. Then get ready to dominate your area of expertise.

As you can see, niche research is not rocket science. It comes down to finding out what people are searching for, how much competition there is and finally if products actually exist in the niche itself. If the figures look good, the potential for income is probably there. And even if there is no product being sold, that could simply mean that the niche hasn't been exploited yet...which means a possible great opportunity for you.Yes, it's THAT simple.To YOUR Success,

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