Good Software Telemarketing Knows More Than Just Your Product
The market for ERP software can be very diverse at times. Sometimes you find yourself developing the same type of management system but end up specializing for two very different industries. For example, if you're selling HR software, you might find yourself having to make one that accommodates construction workers while another is meant for the use of office accountants. If you're somehow planning to send your software to all parts of the world, that just adds more to the diversity. Now you've got worry about industry as well culture, the economic climate of your target country, and among other things.
This can make in-house marketing very difficult because when you're already too spread thin revising your software for different purposes, you may not have anything left to invest to form your own department. You also have to concern yourself with competition and since you already lack the capacity to run your own software lead generation you can forget about getting fresh business info to get ahead.
This pretty much just leaves you with outsourcing to a different group. However, which one? Since you're a software firm, going online might be the first option to cross your mind. E-mail marketing and the creation of a company website can effectively broadcast your product's image worldwide via the internet. It can also save time in having to repeatedly explain product features and answer frequently asked questions.
However, do you think that's enough? E-mail marketing can still end up on the bad side of spam filters and it's also quite easy to have your website lost amongst the many others who are trying to do the same thing you're doing. There are even moments where a client would find the information on a web page a tad bit insufficient and would like to contact you more directly.
Perhaps telemarketing might work. Despite the negative attitudes the public has towards the practice, it still has ways that can get you in touch with the business executives you're looking for where online marketing might fail. Now of course, this isn't to discourage online marketing. In fact, it's often advised to combine both in a cost-efficient manner and there are even telemarketing groups out there who also include online marketing as part of their methods.
Furthermore, successful telemarketers always have a large contact database with which they can refine to your specifications. The constant updating and follow-ups also ensure that the lists they deliver are guaranteed to be free of dried up leads. See they don't just try to learn about what you're selling. They also use their information gathering skills to learn more about the various industries which you serve. And it's not just your ideal client that they have in mind. They're eager to gain information on your competitors as well. This means they can help you either beat them to a prospect or locate prospects that they might have missed. Going international is also not a problem with them since they can have locations in strategic parts of the globe (from a call center in Singapore to one in Canada).
When you're in a bind in terms information gathering, sometimes a telephone call can be the most direct and flexible way to do it in B2B markets like ERP software. Start looking for a good telemarketer now and be stuck no more.
About the Author
Claire Hansen works as a marketing communications program manager. She is inviting you to visit http://www.erpsoftwareleads.com to learn more about lead generation and appointment setting for the software industry.
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