Reciprocal Linking Leaves Way for Link triangulation and Quadrangulation
Reciprocal linking has been a widely used strategy for web promotion, in spite of requiring significant effort from us webmasters. First you need to evaluate the convenience of every exchange, then do the actual link publishing and finally, it is necessary a periodical check-up of the corresponding link prevalence.Trying to make things easier for busy webmasters, a wide number of Link Exchange Managers have appeared. These tools are now a very competitive field in the e-Marketing arena. As a result, links in the web have grown much faster than quality contents. The main purpose of current reciprocal linking is to earn link popularity in the search engines, which means better ranking. However, it ads very little value to the Web, and takes away traffic in the same way as it brings it in.For the search engines, telling good from bad links is getting more and more difficult, and it makes sense for them to penalize such links.We have found several evidences showing that reciprocal links are outmoded.“Google has started to penalize sites that provide two-way links to each other”http://www.ezgenerator.com/blog/180_blog.php?action=frontpage
About the Author
John Tello works for http://www.foundfirst.com, a company that makes SEO tools, some within the text processing field like Synonymizer software
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