Brand Loyalty and How to Create It
If there is something you can use for just about anything for your company, it would be promotional products. If you are looking for a way to create brand awareness, create customer loyalty, and improve employee goodwill then a promotional product should be a serious consideration.
Let’s look at how a promotional item can be utilized to build customer loyalty for now. Would a customer use your merchandise or service to start with? Why would they go to you instead of your competitors? Is it the superb product that does more than your competitor? Competitors will make these same claims.
It stands to reason that the big difference is a positive feeling your customers will have when they think of your company. Customer service that is heads and shoulders above the rest is helpful and so is a great product, but in a competitive marketplace you’ll need more to help your customers remember your company. It’ll take more to extend your brand.
Let us consider some examples as to how you can use an imprinted gift to create loyalty among customers. It always helps to have products that your customers can use on a regular basis. You can also make a theme around your item. As an example, if you decide to do a back to school promotion, you can have a backpack branded with your logo and hand it out to customers. Time it right and this will even save your customers a trip to the store to buy a backpack themselves.
Maybe your company plans to treat customers or employees to some kind of event; you can give them a product that ties into the event. For example, if you have an outing to a baseball game, make the seating a little more comfortable with a blanket or stadium cushion that has your company’s logo. You could even consider some mini binoculars to see the action better.
When it comes to your organization, you can use promo items as corporate gifts to build loyalty and motivate employees. Let’s say that you have a sales incentive trip next year to Hawaii. After working hard to meet sales objectives, wouldn’t lying down and relaxing on the beach be a great way for a salesperson to celebrate their achievements? You can get your sales reps to start looking forward to the trip by providing some sunscreen or sunglasses with your company’s logo at the halfway mark in the contest.
Yet another example is to provide luggage tags or a beach towel with your company’s logo. The customized luggage tags can remind your reps that they are leaving town and the towel sends the message of warm and sunny weather.
Feel free to be creative and have fun with the potential choices. Sure you can use more traditional products like magnets and calendars. It will be a more pleasant surprise to customers and employees when they see a company making waves!
About the Author
Chris Robertson is a marketing professional and consultant in the promotional products industry. He recommends http://www.promopeddler.com for your promotional needs.
Tell others about
this page:
Comments? Questions? Email Here