Augmented Reality Mobile Applications campaign for Times of India by Telibrahma
INTRODUCTION A popular and trusted player in mobile marketing and advertising, Telibrahma has been associated with many successful augmented reality print media campaigns for one of India’s leading newspaper, The Times of India. The POINT app developed by the company is a very good tool for garnering public attention to various sectors as it allows people to access interactive content which consists of video, audio, games special discount coupons and other exclusives. By this POINT application, they engaged customers by integrating the editorials on print with the digital world
INTERACTIVE PRINT ADVERTISING As technology has evolved very rapidly in the past decade, it has provided us with new ways of performing routine tasks. One such daily task that people never miss is reading newspapers. The advantage offered by smartphones and seamless internet access on the move, prompted all the leading newspapers to launch their mobile friendly editions which enabled people to access latest news just by swiping on their smartphones. Times of India realized the pulse of the people and partnered with TeliBrahma to deliver its editorial masterpieces to the readers with the help of this augmented reality print media campaign.
Using the POINT app, readers were able to capture editorial images/logos on newspapers to read latest news and updates from the stock market, politics, sports etc. This feature was well promoted on mobile phones as these minute gadgets are becoming an essential part of today’s tech savvy generation’s life. TeliBrahma's POINT app acts as a bridge between reader and newspapers, allowing them to access more information with the help of internet. Just by taking a snapshot of an image printed in the newspapers, users can access a host of information online.
CAMPAIGN
The augmented reality print media campaign was organized by TeliBrahma with an aim of encouraging the readers of Times of India to enter in to the world of digital news. The POINT app created a comfort zone for the readers as it enabled them to access latest news and interesting gossips from the comfort of their homes and also while on the move. The ability to access any news 24x7 proved to be huge hit with the readers.
By capturing POINT enabled print ads published by Times of India, the users could get access to the astonishing world of news which provided them with accurate details of the happenings around the world. It literally managed to provide information at fingertips. Readers could watch latest promotional videos, editorial supplements, advertisements and many other things with their hand held devices, in a very short period of time, effortlessly.
To deliver rich media content and educate the readers about augmented reality, Times of India printed an article in the front page that was very informative in educating readers about the advantages of the novel technology developed by TeliBrahma.
VALUES OF CAMPAIGN
The launch of this augmented reality print media campaign was a big success as it could engage more than 25,000 consumers over a period of 15 days. The ET Awards ad in editorials was augmented over a period of 5 days. Overall more than 1300 engagements were delivered. Regular columns of Sunday editions of NavBharat Times were augmented to provide tips on Health / Beauty / Real estate etc. Readers were able to provide feedback and rating for the articles published. In addition, popular eateries in New Delhi were augmented with videos along with recipes of some yummy dishes. The engagements have continued to grow from 150 to more than 1000 which has prompted Nav Bharat Times to print augmented reality editions on a regular basis.
ABOUT TELIBRAHMA
TeliBrahma is a conspicuous player in the field of mobile marketing and advertising solutions. It has been focusing on supporting the retail industries and advertising media with the help of internet and mobile phone technology based innovations. TeliBrahma is a trusted partner of many promotional campaigns and has delivered customized marketing and advertising solutions to a large base of satisfied clients across the world. Presently, the company operates from 5 different locations worldwide. The unparalleled service provided by TeliBrahma, especially in the augmented reality platform, speaks volumes about its innovative and creative expertise.
About the Author
A Commerce Graduate from Bangalore University, started career in communications with Vaishnavi Corporate Communications. Anjan Jayasimha has over 7 years of work experience in the PR industry. interactive print media on mobile interactive print media using mobile augmented reality mobile applications
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