How To Write Killer Ad Copy
There are three things to remember when you market online. Have a market that is warm and is expanding and that wants and needs what you have. Second, you have to ensure that your product or the service you are offering will benefit them in some way and/or solve some problem they have. Thirdly have powerful marketing methods to show them what you have. Lastly and most importantly you need a killer sales page to close your sales.
Many don't realize that a great sales page will be the heart of your business so you must not neglect to put in the necessary effort to make one. Otherwise you will experience low or no sales. Here are some tips to get you started:
1. Learn from the masters- look at Sales pages written by master copywriters like Joe Vitale and other professional copywriters. Just look up the 1st ten websites that come up on Google when you type in copywriters and see how these sales pages are set up and written. Use their ideas and note how they plan the sales page, never copy and paste, as this will get you into a lot of trouble.
2. Understand and use the three P's of copywriting
a. Make it personal
b. Make it precise and streamlined
c. Make it persuasive
3. Get your layout tailored into the three parts mentioned below. a. The first will be bringing to your reader's attention, the problem and emphasizing it
b. Next, you present your product or service and show the prospect how it will solve the problem they need help with. Show the benefits.
c. Conclusion: This will include the call for action, and a guarantee etc.
4. Work on your headlines, first the main ones, then the sub headlines then the details get filled in. These headlines are going to be your salesman and must make the reader sit up and notice what you are selling. Good ones will draw the reader into the copy.
5. Make sure you have "an iron clad" guarantee. This encourages your potential buyer to have trust in you and be more inclined to buy.
Take some time, learn the art of copywriting as you will need all the info you can get. Sometimes just changing a few words can make your copy more powerful and increase your sales. Try some experimenting.
Split testing: This is a very necessary part of getting your sales copy to produce the highest sales conversions. Here are some steps to do this:
1. Make 2 sales pages for the same product or service
2. Make them slightly different
3. Track which ones gets the most traffic.
4. Drive targeted traffic to both pages.
5. Monitor and note which one is bringing in the sales.
6. Use the one with the highest sales conversion
Mistakes to avoid:
1. Avoid hype.
2. Poor presentation
3. Using features instead of benefits
Okay, there are some pointers to help you. Think as a buyer so you can take the viewpoint of your customer. If you aren't convinced to buy your product, it won't work for others.
About the Author
Dan Farrell is offering 7 free marketing videos to jump start any home business online. Marketing online with your own product or someone else's doesn't need to be difficult but having a plan and the details of how to profitably execute it is essential. These videos with a fabulous e-course is a great start. Download them at: Home Business Dan is also offering his ebook, Guide to Newbie Online Fortunes for your subscription to his newsletter.
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