EBay, PayPal :

New Tools

by Jack Doren

One new API will allow affiliates to provide more information about products listed on eBay, theoretically increasing the likelihood that their Web site visitors will click on the listings. The additional product information available via the eBay Product Info API will include reviews and product guides.

Another new API, called Contextual Keywords API, will let them fine-tune the listings displayed on their Web sites if they have blogs or content that is often changing.

Two other APIs are focused on the company's recently launched eBay Express Web site, which features new, fixed-priced items aimed at a more mainstream buyer than the traditional auction-loving eBay user.

One, called eBay Express Search API, will let affiliates limit the listings their visitors access to eBay Express items, filtering out other eBay inventory, such as used items and those available on auctions.

The other API gives developers access to the eBay Express shopping cart, letting buyers add items from multiple vendors. Prior to eBay Express' launch, eBay lacked a shopping cart.

Source:

www.computerworld.com

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