Write Your Heart Out - and Win More Business
Did you know that one of the best ways you can create an online presence and grow your business is to become a writer?
Now wait a minute - I don't think that groan was called for. Writing doesn't have to be hard. In fact, you don't have to be a professional writer at all. All you need is an opinion, some expertise and the willingness to share both.
Writing is easy, once you let go of the fear that you have to do it a certain way. There is no right way to write. Other than to be yourself and let your creativity flow!
Not sure what to write about? Sit down for a moment with a blank piece of paper and brainstorm. What do you have strong opinions about? What part of your business are you most passionate about? What are the topics of business books and articles you most frequently read? These should get you started thinking about topics you could offer your own spin on.
And if you really want to escalate using writing as a way to grow your business, make sure whatever you write really provides value to your audience. We believe in finding ways to demonstrate your expertise and offer quality samples of your product as way for people to begin to know, like and trust you, which is really important to consumers today. Writing solution-focused, informative, valuable articles is a great way to do just that!
At the end of each article you'll have an opportunity to present a brief statement about you and your business in your "byline." Use this area wisely. In addition to your name and any powerful credentials you hold, direct your readers to your website, offering them another free resource from you. Then, when they visit your website, present them with a subscription box, offering an E-Course or jam-packed, how-to Special Report as a f.r.e.e download in exchange for their email address.
Then it's time to create a way to keep in touch with your audience on a regular basis. There are lots of ways to do. One really good way is by starting a valuable ezine containing lots of tips and strategies to solve your audience's common problems. If your ezine helps your readers learn techniques for solving theses problems, you're offering quite a value to them. And for free! This is an amazing way to build a relationship with people. Keep it up and you'll have new clients before you know it!
About the Author
Kelly L. LeFevre, MSM, and Molly A. Luffy, MBA, authors of the upcoming book Unleash Your Marketing Karma: How to Build Your Business by Giving It Away, are Co-Founders of the Business Building Roundtable. This free virtual community helps service-based solo/micropreneurs create powerful strategies and implement innovative techniques to achieve their ultimate success and satisfaction. To learn more visit http://www.BusinessBuildingRoundtable.com
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