Things to Look For When Creating Business Cards
Most people are pretty laid back and relaxed when it comes to their business cards and business card printing, which makes for a pretty broad collection of cards of different types, qualities, and effectiveness. This is not usually so crucial, especially in cases when you merely use your high quality card as a supplementary form of marketing material and not as the main way of introducing your trade and business to potential customers.
Otherwise, however, you are faced with the prospect of having to gauge how good the full color custom business cards you produce really are and whether or not they are worth something to you or should be thrown directly into the garbage. Here are some things to look for with your design templates, printing design, and the other aspects in your business card printing.
a. Readability. Why go through all of getting some high quality prints only to smother all of the important information and text with too much unnecessary design and bad fonts? It is pretty obvious and simple enough to understand that if you or other people have a hard time reading what is written on your company card, you should really think about redesigning the whole thing or simply starting from scratch. After all, it is safe to assume that people would most likely not go through the trouble of trying to decipher illegible prints and would simply throw a bad card straight into the trash can.
b. Catchiness. In the printing business, everything you—or rather, your commercial printer—produce has to draw people and catch their attention. There are many reasons for this including such as people being able to remember your cards better or simply being more open to doing business with you. Some people will say that thinking of something catchy and unique is hard work, but really it is only a matter of seeing what people want and serving it to them.
c. Good Size. You may not think it, but size actually plays a subtle role in people’s reaction to commercially printed publicity materials. And when it comes to cards printing, even the smallest change in a business card’s size which will make it too bulky or big to fit in certain card holders can lead to a card being prematurely discarded into the garbage. Thus, it is more advisable to stick with the standard and most common sizes than to take a chance with custom, unusual sizes.
d. Relevance. Finally, your cards or any other publicity material really need to be at least a little bit relevant to the customers because if not, they have no reason to hold on to your prints at all. Whether you put in something people want or something they need doesn’t matter, as long as what you do put in will mean something to your customers.
Take away even one of these traits in your commercially printed business cards and you would really need to make some big or small changes to the way you go about printing your identity card. Do not worry though, because knowing these things is the first step towards a perfect business card.
About the Author
Brad Kartel is a marketing executive whose passion is helping business owners build their image by investing on business card printing. Learn how to make effective business cards
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