Video Conferencing Trends In 2012

So many businesses employ video conferencing these days that it's hard to believe that the process used to be the stuff of science fiction novels. In 2012, video conferencing will continue to become more and more prominent among both businesses and individuals as a way to enhance collaboration. Some of the trends for 2012 will include increased use of cloud computing and increased use of mobile devices as platforms for conversation.

Cloud Computing

Cloud-based services allow for improved video streaming experiences. With cloud computing, networks become more scalable, allowing them to take on the increased bandwidth required for conferencing through video. Also, increased redundancy provided by cloud servers prevents interruptions in service. Instead of requiring advanced hardware and software at every location, users anywhere, including telecommuters, can access video desktop software via the cloud.

Technology Development Driven By Consumers

Consumers drive technology more than any other entity. These same consumers that are demanding the constant development of new software, devices and user-friendly interfaces are driving businesses to invest more in technology. In 2012, enterprise apps will deliver increased video conferencing capability as businesses work to stay on the cutting edge.

A Software-Only Approach

Instead of using hardware-based video conferencing tools, businesses will use software tools. Software tools, made accessible by cloud computing, will allow for content delivery and communication from multiple devices, whether from PCs, laptops, tablets or smart phones. Improved device connectivity and the cloud will improve the price-to-performance ratio for software, making it a far more practical solution than hardware.

Bring Your Own Device

Companies in 2012 will expect their employees to have their own devices instead of issuing armies of laptops or smart phones to their employees. Therefore, video conferencing will have to take place over a variety of platforms, including Windows, Mac, Android and Linux devices. Businesses must work to select services that can cross all platforms while providing maximum security. Software that is not interoperable between devices and operating systems will become obsolete.

More Stress on Data Plans and Corporate Networks

Increased usage even from outside of the network may impact important business applications as well as security, even via the cloud. Communications solutions will need to possess both utilization and threshold modeling as well as robust bandwidth management. That way, companies will not experience unexpected spikes in cost.

A Social Layer

Just as social networking is becoming much more popular with consumers, businesses will begin to adopt some forms of social networking within their own enterprises. Voice, video and instant messaging within the company will combine onto one platform. Systems will also be able to hook into exchange software, like SharePoint and Active Directory.

Video conferencing is now an integral part of every business day because it connects important players from all over the globe. As businesses compete in a global marketplace, they will rely more and more on video communications. Today's technology will have to evolve to keep up with the continuing demands of business in order to stay competitive in 2012.

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