In Advertising TV is Still King, but the Internet is Catching Up

<p>Burlington, NJ: Even though television has dropped in regards to overall advertising spending, it still remains atop of the marketing world. Surprisingly is how quickly internet advertising is starting to catch up. Companies like Microsoft, who allot 60% of their advertising budget to online campaigns, and Toyota, who spent $12.9 million on US internet advertising in 2005 and 2006, are reaching web surfers to promote new products and services.<br><br> “It does not come as a surprise,” says Michael Podlesny, president and CEO of Indocquent, an online site dedicated to allow businesses and people to promote products and services. “The internet is growing at an astronomical rate, and retailers both online and offline will be positioning themselves to get their advertising in front of the eyes of consumers.”<br><br> This is a trend that is continuing not only in the United States but around the world. Automotive News Europe reported in May of 2007 that there has been an increase of about 12 to 15 percent of global automotive advertising spending online.<br><br> “Research that I have seen shows internet ad spending soaring 15.6% which accounts for 8.5% share of all U.S. advertising spending,” continues Podlesny. “I have seen that Great Britain had reached 2 billion pounds in internet spending, which is an 11.4% share of their advertising revenue.”<br><br> With television outlets such as cable and satellite coupled with the new technology of plasma and HDTV, the advertising medium for television will be on top for a while. However the internet is growing faster outside of the U.S. then inside, and in order for companies to reach a more global audience in a more cost effective manner, their online advertising budgets will need to grow also.</P><br><br>

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