Postcard Marketing: Offering a Free Booklet to get more Sales

Let’s say you are ready to offer something valuable to your customers through your postcards to get them to call you. But what could be the best offer to give to ensure you get good response? You can always offer discounts or incentives, but every other business would be doing that. You want something that would be uniquely yours. Something people will surely be interested in having. How about offering a free booklet? It’s not just any booklet. It’s a booklet that contains valuable information that is specific to the needs of your customers. You offer free information in your booklets that will help your customers find solutions to their most pressing predicaments. You can offer free advice on solving certain problems or perhaps offer ideas on how to best achieve their goals. If you are targeting housewives, you can offer parenting tips and ideas on how to manage a household more effectively. There are plenty of ideas and information you can put in your booklet. Just tell your customers that they have to call you now to get the booklet for free. Just like post cards, booklets are also cheap to produce. You can design them any way you want and change information as frequently as needed. They would surely be something your customers would want to keep for a long time. There are some things though you need to do to make sure your booklets are compelling and effective. First, you need to make sure the title is catchy. The title you will put in your post cards to promote your booklet has to be something that will grab the attention of your customers. Although you will hand them out for free, the title would still be the determining factor on the number of response you get. The more compelling and catchy the title, the better the response. People will basically call you because the title is catchy, so you have to make sure you create an exceptional title. When readers call, your post cards worked. And the more phone calls you get, the better your chance of selling your products or services. It’s only fitting to say that the success of your cards would depend in the title of your free booklet. So, this makes it so important to create the best title for your booklets. One good strategy in coming up with the best title is to follow the 100 to 1 rule. This means that you write 100 possible titles and pick from them the best one. You can also ask the help of friends or colleagues to help you pick the best title for your booklet. A second opinion is always a good way to get the best title for your materials. Offering a free booklet through your postcard printing is surely a great way to get rid of the fear people have in calling a business. Some people think that when they call you they will be forced to but something they don’t need. Others simply find it uncomfortable to call a business establishment. By offering them a free booklet, they will get over their fear because they already know what you have to offer and what they can benefit from your business. As a result more people will call you. That’s postcard marketing at its best.

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