Build Your List With Ezine Advertising
Ezine advertising is a great technique to improve targeted traffic to your site or to grow a list of subscribers. Even though ezine advertising and marketing is not a free way of getting visitors, there are ways to offset the cost.
This article will talk about how to use ezine marketing to grow your list and offset the expenditure at the same time. You can put together a subscriber list of thousands in little or no time.
What Is An Ezine?
The word "ezine" is a blend of two well-known words, "electronic" and "magazine". Simply put, an ezine is a magazine or newsletter sent to its subscribers electronically. Email is the most effective and most commonly used system of distribution.
Types of Ezine Advertising
There are four types of advertising methods in an e-zine:
* Banner ads (graphical ads that hyperlink to your website)
* Classified ads (grouped together in a specific area)
* Sponsor advertisements (a text ad positioned at the top, middle, or bottom section of the ezine)
* Solo ads (a stand-alone email message sent to the ezine's readers by means of email)
These forms of marketing platforms differ in price and performance. The most effective way to determine which strategy performs best for you is by testing and observing the results.
The Steps to Building Your List Using Ezines
Solo advertisements, which are dispatched by way of email, seem to be to work best for building a list. This is the case because these people are accustomed to worthwhile. This might be a no cost video recording which will give them helpful content or a PDF of an e-book) with helpful knowledge.
No matter what you choose to make use of, make sure it provides quality content to your visitor.
The Final Step - Purchasing A Solo Ad From An Ezine
Okay now that you've constructed your attention grabbing email content , it's time to invest in a few solo ads. The important thing here is to place an ad with subscribers who currently have a keen interest in the product you're offering. You wouldn't want to advertise to a list of dog fans if your niche market is losing weight.
There are ezine directories that will list and categorize ezines by type. This helps save you time and helps ensure you get the best match. All you need to do is find the niche you desire to promote in and browse the ezines in that group.
Lastly, you get in touch with the ezine author and arrange the solo listing.
How To Create Revenue With Solo Ads While Building Your Subscriber List
The weblink you position in your solo ad will take the viewer to a squeeze page where you will ask them to fill in their email address in exchange for the bonus (free video or PDF report). You configure your autoresponder to send your subscriber to a custom web address.
This custom page is a landing page for your affiliate product. If the reader makes a purchase, you make a sale.
Here's a small idea: Pick an affiliate vendor who makes use of a video on his sales page. This video can be the "free video" you presented on your squeeze page.
If the vendor does not use a video sales page, you could very well send your own free report to the subscriber in the 1st follow-up email.
The above technique allows you to make quite a few sales in the process of putting together your subscriber base. It's the best way of building you list!
About the Author
Building your list using ezine advertising is quick and effective. You can grow your list to several thousand in a short time. And if you do it right, it can cost you almost nothing. Once you have your list built, you need to structure your email campaigns for maximum profitability.if you'd like to learn more about how to do this, check out this blog at : http://ezineadvertisingblog.blogspot.com/2013/02/email-campaigns-that-really-profit.html
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