If you're going to hire an seo company read this first

SEO done properly still offers the highest return on investment compared to any other Individual web marketing tool, but don't be in too big of a rush to dash out and hire an SEO company quite yet! The world of online marketing has changed and now there's something you can do first that will increase the value of your seo effort by 70%. That's what I'm going to make clear to you in this post.

Of course, seo is all about being found and i'm sure you're already aware that. After all, we use search engines to discover things. I believe that google's mission statement is rather like this,

"Give people what they ask for"

Before you employ an seo company to get you on the first page of google when a customer types in keywords important to your market, "What's the first thing they will see in relation to your company after an SEO company has them finding you on the first page of Google?"

In case you haven't noticed, the first thing you set eyes on when you search for a company plus the city they are in is their online reputation. Try it and you'll see what I mean. Just type in your company name and the city you're in. You will find one of 4 kinds of reputations;

no reputation, a bad reputation, a good reputation, or a five-star reputation.

Of course, I don't need to tell you that the one that will serve you the best is the 5-star reputation. If you don't already have one, it doesn't mean you're not worthy of it but rather you're not working on it. If you employ an seo company they're not likely to inform you about this simply because they're probably not aware of it. Just think about it from a consumer's point of view and i'm sure you'll recognize that a five-star reputation gives comfort to potential clients and if you have one when they find you, you've already given them what they require to trust you! Let's talk about that for a moment before you use an SEO company.

What is every business owners most favorite class of customers?

The referrals, of course!!! Why?

Because:

We don't have to sell them. They're already pre-sold by our other customers. They already know us, like us and trust us. Profits are higher on referrals because they come to us for free!

What makes those four things bona fide is a simple concept called social proof. The people over at Nielsen showed us that reviews posted online by other consumers are practically as trusted by other consumers as a personal referral from a friend, relative or associate.

"According to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years."

Hire an Seo company after Marketing and managing your reputation

Here's another reason why engaging with an SEO company should come after your reputation. Once you have a five-star reputation you position it in all of your off-line marketing where most of your advertising dollars are spent. This increases the trustworthiness of those traditional medias up to the 70% trust level by including the mention to your social proof that exists online. All marketing drives the consumer's toward your online reputation. If you have a Five Star one, it turns them into...wait for it ....REFERRALS!

If increasing the trustworthiness of all your traditional marketing efforts to a 70% trust level among consumers simply by marketing your five-star reputation isn't a compelling enough reason for not hiring an SEO company until after you market and manage your five-star reputation then I give up, you win even if you're non reputation fueled marketing won't!

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