Search engine optimization Suggestions to Win the Panda Brawl
Copyright (c) 2011 Dolphin Intelligent Media
When Google went with a series of updates to target content spammers, content farmers and sites boasting duplicate or poor quality content, they wound up cleaning up the search results quite a bit. Unfortunately when they wipes the muck from the results they also took a lot of honest business with them. If you're struggling to regain visibility after the panda update, here are some tips to help you get back on top.
SEO Tip 1 - Do What You're Told: Do what Google suggests. If you think you've been hit by the panda update then you need to review your content and figure out how you can improve the quality of the pages within your domain. Remove low quality content or update it to provide much more value to the reader.
SEO Tip 2 - Nix duplicate Content: Duped content was a major issue with the Panda update. Google is constantly trying to filter replicated garbage out of the search results. If you got tagged, check your content and site structure to eliminate duplicate content. This mean also keeping tags and categories in a blog from getting indexed.
SEO Tip 3 - Avoid a great deal of advertisements on your site. If your purpose of having ads is to make money, then do it strategically. Don't blanket the entire site with ads. This is a good way to get flagged as a doorway page and have your website completely delisted from the search results.
SEO Tip 4 - If your traffic took a nose dive then go get it back. Don't wait for Google to fix the issue. Ramp up your onsite content and then kick off a new content marketing campaign. Go out on the web through syndication, forums, blogs and more to start generating renewed interest in your site.
SEO Tip 5 - The biggest hit for businesses came from a lack of quality content, especially eCommerce sites. If you have an eCommerce site then you need to add quality, original product descriptions. Not only will this give you a stronger search presence but those improved product descriptions will improve your conversions as well
SEO Tip 6 - If you were relying on content farms like ezinearticles for all your traffic then you put your eggs in one basket. When they got hit, you got hit. Instead of relying on those directories completely, host your own article directory. Create a quality resource center, wiki or other offsite information platform to help drive traffic to your site.
SEO Tip 7 - If you've gone through all the mess of dealing with the Panda update and you need good quality content but can't seem to pull any together, then start looking at the source of info. Find out from your customers what they want to hear, what they need to hear and what problems they're having. That can give you plenty of material.
It's not difficult to survive the panda update. You need to focus on providing quality content without duplicating something you've already done. Remember that you're not here to reinvent the wheel, you're just creating some value to get customers interested and improve your organic visibility.
About the Author
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