Trade Show Display Success Strategies

A trade show is a significant marketing event for any business because it gives you a chance to attract potential customers and grow sales. Trade show displays are an important tool in your marketing toolbox, so care should be taken to ensure that they are designed and managed with the customer in mind. The good news is businesses have a number of appealing options to create effective trade show booths by using table top displays, pop-up displays, modular displays and even custom displays. Remember, the potential customer perceives your convention display as a direct reflection of your company's image and the quality of products and services you offer. Before deciding on your trade show displays strategy, it's important to learn about the pros and cons of the various displays. The most popular tools for trade show booths include the following:

Pop-Up Displays

Pop-Up displays, also referred to as a pull-up or portable display, utilizes a fabric or artificial graphic panel, which is attached to a spring-loaded roller that winds allowing for storage of the graphic. This type of convention display can be set up in a matter of minutes. Since pop-up displays are lightweight, portable and easy to assemble, they are great for traveling to multiple locations for trade show booths displays? Pop-up displays were traditional curved shaped, but now straight wall fabric murals are gaining in popularity.

Table Top Displays

Table top displays are even more portable than pop-up displays because table top displays can be collapsed to fit into a small carrying bag. Like pop-up displays, table top displays contain graphic panels, which can be attached to the frame with Velcro, magnets or clips. This trade show displays option is a great choice for smaller events, since the display is lightweight and sits on the table top. Set-up is snap with this type of trade booths display. The table top display is generally a do-it-yourself setup, which does not typically require on-site convention personnel help. Since a table is often including as renting the exhibit space, table top displays are more economical for trade show booths. For those companies on a tight budget, it is also a less expensive convention display choice.

Modular Displays

Modular displays, made out of fabric panel on a metal frame, are larger than pop-up displays because they often take up the entire trade show booths space. Although they are large, they are still lightweight, weighing in at significantly less than traditional displays. The frame can be disassembled, making them easy to transport. Modular displays can be reconfigured and customized to appear different for other shows.

Used Exhibits

Used exhibits display is another trade show displays option, especially for the very budget-conscious business. These exhibit displays are often older and may show some wear and tear. They are usually available for rental or purchase. Some used exhibits are quite extensive and require the use of on-site convention display hall labor staff to assist with their assembly.

Custom Displays

Custom displays are designed either by an in-house design team or by an outside professional according to the desires of the exhibitor. Custom displays can be pricey and the sky is the limit. These types of displays often have multiple components such as workstations, separate rooms, numerous structures and multiple textures and fabrics. Depending on the complexity of the custom display, the construction may require the use of on-site labor help. Larger companies often choose the custom display route for different exhibit shows around the world.

Final Thoughts

Now that you have learned about the various types of trade show displays, you can select one that will best showcase your company and its offerings--and meet your objectives. Factors to consider in choosing your trade show booths displays include transport issues, event show size, number of events, booth reserve space, business objective and budget. Conventional displays may be more budget-friendly, but a custom display will ensure that your convention displays stand out in the crowd.

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