Creating Repeat Customers Through Your Mailing List
You will want to build two type of mailing lists for best results. Here's some quick-to-the point factors...Building your Online Mailing List: If you haven't started your own list yet, you can start an affordable one online with your own ezine or online newsletter. Offer an incentive for signing up to build your list at a quick rate. The foundation of the internet was to make information accessible to everyone. Today, information is still the number one motivation of internet users. Capitalize on this by offering your own information through your ezine or newsletter. You'll have a chance to get your product in front of your subscribers time and time again. This creates new customers for you as well as repeat customers. Autoresponders are also a great way to create informational access. You can set up several messages to follow in a sequential order for all new subscribers. This is a great way to automate your business -- "handsfree' as they say. Your autoresponder takes care of sending out your messages one by one in a set order..and you are worry free. You can use the same autoresponder system to create your newsletters. People aren't necessarily looking for "fancy" they want information and they want it fast without hunting around all your fancy graphics or banners. You can save money by finding an "unlimited" autoresponder system for all your mailing lists compared to the cost of the normal mailing managers online which usually allow you to only create a limited number of lists or limited subscribers. Normal mailing managers require you to pay a hefty fee for a large subscriber base. I use my ultimate marketing center which provides my hosting, ad tracking, and unlimited autoresonders, plus alot more all in one location. Building your Offline Mailing List: -Replies to your own advertising can become leads -Ask your own customers to recommend friends -Business directories -Civic association memberships -College alumni groups -Contest entrants -Convention attendees -Birth notices in the newspaper -Create your own referral program, rewarding those who refer your business to others. -Holding your own free informational classes
About the Author
Rhonda White, Home Business Internet Marketing Advisor, http://www.wahm-announce.com, http://www.mommyaffiliates.com
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