15 Strategies for a Successful Online Business

1- Create A Mailing List! This is a neccessity and a very important aspect of your business. I'm sure you've heard: "The Money Is In The List". When it comes to your online business, truer words were never spoken[or written for that matter]. You must have a mailing list to keep in touch with your customers and prospects. Do whatever it takes to get visitors to sign up to your list. Offer them a free report, a free e-course, or a free e-book, to suggest a few, just for subscribing to your list. Promote your list "Everywhere". On your website, in your e-mails, in forums and discussion groups. Everywhere you can think of.

2- Start Your Own Newsletter Or Ezine. This will be your main tool for keeping in contact with your subscribers. The choice of topics is unlimited. Just make sure the subject matter fits in with your niche market, and you give them useful and valuable information.

3- You Need Your Own Website. Do not set your website up geared towards direct sales. It's more important to attract visitors and get them to sign up for your list. Put a sign-up form on every page of your site. You can sell to them later, after you've gained their trust and established a relationship with them.

4- Start An Affiliate Program. This can generate a wealth of income for you. Provide links to your newsletter subscription instead of right to your products or services to make a sale. The idea is to get traffic to your site, then follow up in e-mails and your newsletter. If your affiliates are sending visitors to your site for a "Free Gift" instead of to buy something, don't you think you'll get more clickthroughs?

5- Limit Your Products. Some companies claim to have thousands of products to sell. It's hard enough to stay focused on your marketing efforts with 8-10 products to sell. Forget about 10,000

6- Put A Signature File In Your E-mails. A signature file is a small block of text at the bottom of all e-mails you send. Here is an example:

Free 5 Part Marketing E-course and Marketing Tips Newsletter. Get yours now at: http://www.your subscriptionpage.com

Take advantage of this free advertising avenue. If you don't have a signature file set up yet,then you need to do so.

7- Automate. Don't do the same things over and over that can be automated. Your subscription sign-up form can be set to automatically send a thank you e-mail.You can automate your newsletter subscription. Your autoresponder system will add and remove subscribers and will follow-up with them at the intervals you set.

8- Develope Your USP. This is your Unique Selling Perspective. Why should a customer buy from you instead of your competition? What are you offering that no one else is?

9- Sell Content Not Products. Since your in business to make money, this may sound strange. But as I mentioned before, the best way to sell to a customer is by gaining their trust first. The only way to do this is by pre-selling. That's what your newsletter is for.

10- Sell On Every Page. For example, you can advertise a special offer on your subscription "Thank You" page.Put your subsription sign-up form on all your pages.

11- Write Extemely Powerful Headlines and Descriptions. These can make or break you. Your headline is the first thing your visitor sees when they arrive at your site. You must grab their attention immediately. Be sure to hold their interest and attention in your subheadings and your sales letter.List the "Benefits" the customer will recieve over the features of the product. Your customer only cares:- "What's In It For Me".

12- Spend a Minimun of 30 Minutes a Day on Your Business. You need to set time aside to market and promote your business in an ongoing daily routine. You can use a different advertising avenue each day if you like, just so you do something. Don't be afraid to try something new. The important thing is to work at it everyday.

13- Use Newsletters and Ezine Advertising. You do not want to advertise in newsletters to sell a product right away. Instead place an ad with only one purpose in mind, "To get subscribers to your list." In order to be really successful you need to have a large list of subscribers. " The Money's In The List " Remember?

14- Enjoy What You're Doing. You need to get exited about your business and have fun building it. When you are passionate and having fun with your business, you will put in a lot more effort to accomplish your goals.

15- You Need Your Own Mailing List! Oh, I said that already. Well pay attention. It's that important. It's the best marketing tool you will have. Treasure and nurture your list. Work on building your list everyday, and the rewards will fall into place.

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