Few tips for marketing and optimizing a blog.


by mark

List of tips for marketing and optimizing a blog: 1. Decide on the domain name with existing directory site or blog site sitename.blog.com.Or you can use own domain name hosted on some serve like www.sitename.com.2. Customize blog look and feel templates,according to your choice of design. 3. Research keywords with existing tools like wordtracker,iwebtool,kyeword discovery available on the net and develop a list of keywords. 4. Optimize the blog: * Template optimization - Title,Meta Tags,Html code,RSS subscription options,sitemap. * Based on the keyword research create keyword rich categories. 5. Enable ping functionality and automatic trackback. 6. Create Feedburner Pro account and enable feed tracking. 7. Setup an Google account for Sitemap, validate it for submission. 8. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll. 9. Format archived posts, related posts. 10. Enable statistics for tracking using google analytics or clicktracks.11. Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines. 12. Engage in an ongoing link building campaign. 13. Submit blog url to paid directories with categories for blogs - Yahoo, BOTW, bCentral, WOW, JoeAnt. 14. Optimize and distribute a press release announcing blog. 15. Ask the visitors for the feedback or comments.Even request reviews of your blog in relevant forums, discussion threads. If you have any post which you think its quite resourceful which can help others, point to it.16. Research and comment on relevant industry related blogs and blogs with significant centers of influence. 17. Post regularly depending on the type of the blog.If it's a news oriented blog, 3-5 times per day.If it's an authoritative blog, 3-5 times per week, but the post should be unique and must have high value.18. Monitor inbound links, traffic, comments and mentions of your blog - Google Alerts, Technorati, Blogpulse, Yahoo News.19. Always respond to comments on your blog by thanking that blogger in the comments of the post.20. Make contact with related bloggers on and offline if possible. 21. When making blog posts always use keywords in the blog post title, in the body of the post and use anchor text when you link to previous posts you've made. 22. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you. 23. Remember to put the link or web address to the place which applies for your blog.

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