INTERACTIVE PRINT MEDIA CAMPAIGN ON MOBILE FOR RELIANCE TRENDS
Telibrahma is a well-known and a prevalent contributor in field mobile marketing and advertising and has conducted successful campaign for one of the world’s leading operating systems Windows. Telibrahma leveraged its proprietary Augmented Reality application called as POINT to grab and appeal the user attention just by allowing them to access additional engagements. By using POINT application, the potential user could be engaged by integrating the print ads with mobile.
AUGMENTED REALITY APPLICATION FOR MOBILE
Print media has become increasingly obsolete and advertisers are discovering new ways to reach out to their consumers in a more compelling way. Now offline ads are likely to bring a refreshing breath through the dominant mobile technology. Windows accustomed this technology with TELiBrahma’s app to promote and deliver more information to their targeted audience. TELiBrahma’s POINT app is a breakthrough in bridging the gap between the users and the new version of product that got released. This app allowed readers to watch the demo, experience the new features and more. Just capturing the print ads in the newspapers, gave access to entire product information of windows 8 with the help of internet and smart phones.
CAMPAIGN
The interactive advertising campaign was devised by Telibrahma with an objective to connect to their prospective customer and allow them to experience the new version of Windows OS. The series of print ads enabled with POINT were released to connect instantly with reader to experience and access entire information about the new OS. Readers could also watch their popular TVC, demo of the picture password, experience it in virtual mode and share their opinion about the OS with their peer on Facebook and other social media in a click.
Windows published another series of print advertising where they communicated their tie up with Talaash, a movie featuring the icon actor Aamir khan. On capturing these ads, users could view an exclusive promo of the movie and then use the picture password to unlock more content from the Brand. Integrating print ads with Point enabled reach to non-windows users and introduced these users to windows through an engaging experience.
VALUES OF CAMPAIGN
The launch of this interactive advertising campaign was a big success as it could engage more than 12,000 consumers on the first day of its release. Overall more than 49 % of the potential users engaged with multiple content. More than 66% of the users who engaged with the campaign, had downloaded the app for the first time. Over 61% of the users experienced the picture password feature to unlock the remaining engagements, indicating the success in communicating one of the key characteristics of the newly released OS.
ABOUT TELIBRAHMA
TELiBRAHMA is a leader and a vital player in contextual mobile solutions. Since 2008, the company has focused primarily on supporting the advertising media and retail industries through mobile and internet based campaigns. A huge base of satisfied clientele is the proof of the company’s dedicated service.
For more detail visit http://www.telibrahma.com/
About the Author
A Commerce Graduate from Bangalore University, started career in communications with Vaishnavi Corporate Communications. Anjan Jayasimha has over 7 years of work experience in the PR industry.
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