The Process Involved in Commercial Printing
Printing has been indispensible in any kind of business. Planning to promote your product? Printed materials are needed. It may be in a form of a brochure, magazine, catalogs, banners and billboards. Wanting to make your presence known? Business cards and postcards are your best options. Communicating to clients? Letterheads, office stationeries and business envelopes are there to help you.
Coming up with a sale? A simple flyer, pamphlet or coupon is a must. Almost anywhere we go printed materials are prevalent. Let us give credit to commercial printing. A commercial printing company can be your most reliable partner when you are in need of printouts anytime.
Printing is not as simple as it may seem. It goes beyond the process of having words or images on your piece of paper. It requires expertise and a vast number of years as an experience. The printing process may be a bit complicated but to give you an overview, here is what is taking place during the commercial printing process.
The first step to printing is pre-press. This is where you conceptualize the idea that you would want to see in your printed material. This includes the text that you want to use to capture the hearts of your target market, the images that will support your words, and other graphics that you may want seen on your material. Nowadays, you can download software online which can help you as you deign for your material. From the wide selection of designs, you can definitely choose one that would work for you. Others who may have a knack for designs may opt to customize it by doing it themselves. These designs are then transferred to a printer if it is small scale printing but you are opting to reproduce large volume of copies for that design, your friendly commercial printing company will be there to assist you on the transfer of your idea.
The second step is the production. For large scale printing, this is where a printer produces a press proof copy which will serve as a sample of your printed material. It is important that you check the material from errors on words, unclear images, and other printing flaws such as ink blots, smudges, slits or unnecessary folds. You may think that folds and slits may not be that necessary since it is just an initial copy but you have to keep a keen eye on such details and inform your printer about it because they may need to make some necessary adjustment on some areas on their printing in order to avoid such flaws once again. For small scale printing, this is where the project or the actual transfer of your design has begun. This is where your printing plates, papers and ink come into collaboration to print the necessary output that you desire.
The final step for the printing process is the post-press. In this stage, the paper is ready for folding or binding. The ink on the paper has already dried up therefore you can already make the necessary post press stages. It is important that you are clear with your printing company whether or not after the printing, they will have to do the binding and the folding of your printed materials or you already have contacted some service company to do it for you. This will help you avoid unnecessary charges.
Those are the things involve in a commercial printing process. An expert commercial printing company shall be able to help you out efficiently because they have the experience and the right tools to do the job.
About the Author
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through acquiring services from a commercial printing company. Learn more about commercial printing
Tell others about
this page:
Comments? Questions? Email Here