Using Article Marketing Effectively

Article marketing is becoming the best free way to promote your business for free.

Article marketing is becoming the latest rage for several reasons, the foremost being that it is the best free way to promote your business and increase sales and subscribers.

Many things are accomplished when your article is submitted to publishers of ezines, article directories and article announcement lists.

The first is that you begin to establish yourself as an expert in your chosen field. If readers get the impression that you are knowledgeable they are more likely to listen to you.

Next, you give the reader a direct link back to your website by means of attaching a resource box. There is a good chance that the reader will click your link to visit your website where they will see what you have to offer.

Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.

But many marketers are not comfortable writing their own articles. They just do not know how to put their thoughts into words. Or worse yet, they do not have any thoughts worth printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright ugly.

As stated previously, private label articles, when used correctly, can give the non-writer a big advantage over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

A common mistake made by marketers using private label articles is getting lazy. They simply copy and paste the article and submit it, as is, with no personalization.

You should at least change the title of the article. Many article directories manually approve article submissions before they get posted. It's highly unlikely that they read ever article in it's entirety.

They get dozens, even hundreds of submissions every day, so it's unlikely that your article will actually be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

What you want to avoid at all costs is loading up your article with links so that it looks like nothing more than an ad. If you do this you'll be rejected and if you continue to do it you could get banned.

A good article contains useful information to the reader whether they buy your products or not. Give them good content and you will increase the chances that they will click your link in the resource box.

You can publish this article on your website or in your ezine. The article must not be altered and you must inclide the resource box below with live link.

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