How To Make Your Email Marketing More Effective
Copyright (c) 2010 Luie De Von
Here are some email marketing tips that focuses on respect and courtesy.
Use the BCC and the CC functions correctly. You may be surprised but it's true that not many people know how to use these e-mail functions correctly. There is a difference between these two functions. Problems may arise when these functions are used carelessly.
CC or "carbon copy" is used when you want to send an e-mail to a large group of recipients. Using this function means all the recipients in the CC field will be able to see the names of everyone you are sending the same e-mail to.
BCC or "blind carbon copy" lets you send the same e-mail to different people at once, without letting them see the e-mail addresses of the other recipients of your e-mail.
Don't be rude. If someone has sent you a message that seemed inappropriate or even insulting, do not be tempted to fight back by sending an offensive attack. Instead, try to clear up the matter in a professional way. Refrain from using foul languages and hurtful expressions.
Send e-mail only when it's important. Sending e-mail must be done with consideration. Don't try to send mails with senseless messages that will only waste your recipient's time.
Keep it short and clear. Most of your recipients are too busy and does not have the luxury of time to read your e-mail. Make your message clear and avoid the use of vague lines or metaphors which are sometimes difficult to understand. Spend time in thinking what you want to say before writing it down.
Avoid all capital letters. Most readers feels like they are being shouted at when they see emails with all caps. If you need to emphasize a word or a phrase, write in bold or italicized format instead of capitalizing the whole word.
Avoid all lower case letters. Not using capitalization when it is appropriate is very unprofessional. Remember to capitalize the first letter of every sentence and the names of people, places.
Do not use elaborate typefaces. Use a standard size font that is easy to read. Avoid using very large fonts or very bright font colors.
Use proper subject lines. Don't try to capture attention by using misleading subject lines. Make sure that your subject line appropriately describes the content of your e-mail.
Proofread before sending. Another way to show respect and professionalism is to make sure that your e-mail is properly written before sending it out. Wrong use of grammar and typos not only make your e-mail sloppy, it also creates a negative impression about you 'the sender.
Take the time to read your e-mail at least twice to make sure that you didn't miss anything. Use a spell checker to help you with the correct spelling of the words.
Don't send attachments. When sending marketing e-mails, it is best not to include file attachments. Attachments are often regarded as suspicious and virus-carriers. Most people immediately delete e-mails with attachment unless it's from someone that they personally know.
Identify yourself. Don't hide behind a pseudonym or an alias. If you are a business marketer, use your personal name and state the company you represent. This helps build trust and credibility.
About the Author
Luie De Von is a marketing consultant with http://www.easypostcardmarketing.com and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising, Marketing Postcard and Business Post Card.
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