Pay-Per-Click Advertising


by Brad Stone

Pay-per-click advertising (PPC) has become a vastly popular way for online businesses to generate traffic to their website. PPC are ads that show up as sponsored links in the top three to four spots and along the right-hand side of the search engine page. An advertiser pays the search engine company every time a searcher clicks on their ad.There are approximately 3,600 different search engines listed, with three main high-traffic search engines making up 75 of the searches worldwide; Google (47.4), Yahoo (16), MSN (11.5). With these three main search engines there are many affiliate search engines that reproduce the same search results.Googles Affiliates * AOL * CompuServe * Netscape * Ask.com * AT

About the Author

Brad Stone is CEO of Heritage Web Solutions, a USA Based Company, specializing in Designing and Hosting Affordable Websites for Small and Medium Size Businesses. With a staff of over 160 employees, Heritage Web Solutions has grown to a multi-million-dollar company in just 4 years, achieving a Top 1 National Ranking as reported by WebHosting.Info. For more information, call 866-754-1474, or visit www.heritagewebdesign.com. Visit their website at: www.heritagewebdesign.com

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