Getting Your International Event Planning Business Off The Ground

Looking for a business to start without having to have an office open form 9AM to 5PM? With the way things are nowadays, that is very much possible as long as you have the proper knowledge and the perseverance to back it up. You can very well get yourself into the area of event planning services and have full control of your schedule, and even reach the international scale. What really would dictate your success, other than your event planning skills, will be your capability to market yourself. Before you do jump in though, you might want to think of the following points:

Start up costs - every business has a startup cost, but not all of them have to be huge. If you want to impress your potential customers with an office and all, that would make the price skyrocket. If you do want to cut costs, you could work out of your own home and just offer to drive to wherever your potential clients are. That might make it more tiring, but that would also be a plus on your part when your clients tell their friends that you are a very accommodating event planner. The bigger part of your startup cost would be liability insurance, which could bring you to about $2,000.

Certification, Skills and such - there is no college that offers a degree in event planning, and there are no thoughts around having one done. There are, however, a lot of certifications that revolve around it, especially in international event management services, because that is one field that would need a lot of knowledge regarding international law as well as differences in culture. Be on the lookout for such symposiums so that you can have something to show regarding your preparations. Of course certain collegiate courses would also help, such as business management and finance.

Marketing - if you do want to enter the international scene, you would need to present an extremely professional image. Your bearing will not be the only important thing here, but you would also need the proper paraphernalia, such as a company logo stamped onto your business cards as well as your e-mails, invoices and other types of correspondence. A website will also be a great tool to have, and you could link all your mail back to the website so that people would know where to go should they have any questions regarding your services. If planned properly, the website can even become a primary result upon the search of the keyword "event company".

Network - this can be taken both from the perspective of the customer as well as business associates. When dealing with customers, be sure to give them enough reason to provide you with repeat business as well as referred business. Give them materials to work with as well, such as extra calling cards so that they can pass them on to other friends who also need your event management services.

As for associates, this is very important if you go international. The more people you know across the different states as well as different countries would allow you to be able to plan events on an international level. You can refer business, or hire a third party to set plans in motion for you somewhere else. This way, you can give others business, and they can give it to you in return when they are the ones who are in need.

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