28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.
- The author's previous books have sold well.
- They love a book and think it will sell.
- They think a book will sell.
- They love it enough to publish, regardless of its commercial potential.
- It's a book that deserves to be published because of its value to a cause or the country.
- An editor is passionate enough about it to overcome any doubts the house may have about the book.
- A new editor has arrived from another house and its building a list.
- The publisher has the opportunity to reflag a successful author from another house.
- The book will be the first in a series with strong growth potential.
- The idea for the book is brilliant.
- The idea for the book is timely.
- The writing is superb.
- The title alone will sell books.
- An author's promotion plan guarantees a book's success.
- The author is a media magnet who can guarantee enough publicity to make a book successful.
- The author has a national platform such as a column or a radio or television show that will guarantee continuing exposure for the book.
- The publisher thinks that a book will back list and become an evergreen (like evergreen tree -- sells for long long time).
- The book has subsidiary rights potential including book clubs, audio cassettes or foreign, electronic or movie rights.
- The book has adoption potential in schools or universities.
- The house has published similar books with success.
- The book is on a subject that the house has or wants to build a list in.
- Overcome by auction fever, publishers convince themselves that, despite the profit-and-loss statement rated to determine a book's value, they pay whatever it takes to outbid their rivals.
- The author wants to switch houses.
- The editor discovers a book on a trip to a book fair and thinks it will sell, or is caught up in the excitement surrounding a book, or wants to justify the trip.
- The publisher is sending the industry the message that because of new management or despite changes in the house, the houses a player.
- The book being sold may not be a big one, but future books will have bestseller potential.
- The author has a personal connection with someone in the house with the power to buy the book.
- Publishing the book will enhance the house's prestige.
This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's been done to death." If they do want to buy that book, they'll say, "Always works."
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About the Author
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com
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