Which Marketing Principles Make A Difference

Look around your house and you'll see good marketing. A coffee cup displaying a brand name logo, a calendar that includes a tasteful advertisement for youth sports or a pro team, the heading on the legal pad you use to take notes. Good branding goes on all day and night. This article will skip the stats on how many ad messages we receive daily. At this point it is only relevant when we receive a message and take some sort of notice and follow up action. But the fact remains - we each get tapped on the shoulder by a lot of advertising messages each day. From a marketing perspective we can see this as positive. Cell phones would not be here without advertising, life saving medical breakthrough's, nutritional programs, and second opinions abound due to advertising.

Branding has become a simple filter system for a complex amount of input.Competition continues to drive the economic engine and advertising is a huge, and positive, part of the mix.Figure out a likeable formula as a brand and you can build an audience, or community, as we now call it.

Permission marketing has been a catch phrase for awhile. It is basic opting in because you want to know more. Example- A lingerie store sends out free bras of the month, people opt in and go to the store to look around. This is nothing new, just a new name. It used to be called 'giveaways'.

Now the internet has made permission marketing the hot concept and it's perfect for the medium. Get a thousand people to pay you one hundred dollars in a year, and you made a hundred thousand dollars. That's a living and it is working well for many people.

But the web is still just a tool and should be treated as such. In person selling, word of mouth, community support, referral, and catalogs are all viable. Fact is, people communicating with people is the formula, whether on the web or at the corner grocery saying hi. All principles that have value.

Traditional marketing has added new methods to the tool box and is using it, modifying it, and cashing in. Strategy is the same now as it was decades ago. The way people do things has not changed. The tools have changed. Now we can shop online from our phones. But, the strategy that makes it work must be deliberate, and constantly tested. The job has become more complex due to the tools, but the advertising and marketing concepts have not changed.

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