Use Google Map to Pitch Your Website to Prospective Customers


by Ko Fai Godfrey Ko

Interactive elements like videos, interactive maps, mp3's, slide shows or 360 degree tours attract website visitors as it lets them feel empowered instead of feeling as a mere passive onlookers. If you haven't yet decided to embed some interactive elements in your site, you can get started with the Google Map

Pitching your website to prospective customers becomes easy with Google Maps as you can easily embed dynamic map of streets and contact addresses to your website. Google Maps will make it easier for people to reach you whether you own a brick and mortar store, an office, hotel, restaurant, sites for entertainment purposes like that for screening movies, arranging stage shows etc. In today's changing world where locations of your favorite shop, restaurant or hotel may change all of a sudden and you fail to find the same, Google Maps can come to your help in finding the missing locations.

If you think that embedding Google map in your website is a daunting task, you can take the help of any free map generator available in the market for this purpose. With these generators, you will just need to enter your physical address and then embed the HTML snippet that's generated into your web page. This way, you can easily create your own map. Most map generators will let you to have a preview and customization for you needs. This makes it easy to adjust the size of the map to what you will prefer, check the preview and if all looks well, go ahead and embed the code.

Apart from their easy to use basic functionality, it is more flexible to the user when adding complex and advanced features. You can use lines, placemarks and shapes to create annotated and customized maps in case you are searching for basic maps. After the map is created, you may even embed videos and photos in your map, share it with others, add descriptive text that includes rich text and HTML, mark your favorite places on it, open it in Google Earth, import GeoRSS or KML to your map.

Google maps can even help your marketing endeavors. You will simply need to use targeted keywords for your map listing campaigns and optimize the same so that more people know about your business. There are many businesses that profess to have got better results from their map listing campaigns as compared to other online marketing strategies that they have employed. No wonder that Google maps have reinvented the way people do business.

About the Author

Godfrey Ko, website designer and software author, homepage at http://www.faico.net/ . Develop software including an online map making tool and flash video player.

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