How To Judge A Home Buyer's Qualifications

When I'm looking for someone to buy my home, first I think carefully about who my home is likely to attract. Instead of simply posting a quick ad online or in the newspaper, a generic ad that lists the number of square feet, bedrooms, baths, and garage spaces I actually give some consideration to other unique features that will make my home stand out from others.

Here's an example: "I am really going to miss all the cabinets in the laundry room and the built-in sprinkler system that pops up to water all the beautiful landscaping." Now that is perfect bait for somebody who will want to see my home and very likely buy my home when she sees it. She has a mental picture already formed and she's excited to come over and see her mental picture come to life. People are really attached to their own mental pictures, and you'd be well-advised to assist them in their natural process. It's going to happen anyway, so just help things along to get your buyer motivated.

Painting a mental word picture is what happens in all the advertising we see and hear everyday. It's what novelists do to keep us turning pages of their bestsellers, too. That's why I use the same technique when I want someone to buy my home. Since I buy a lot of homes because I'm a real estate investor and that's my business, buying and selling homes, I am actually thinking about my future buyer when I am buying a home in the first place.

I look at each home through the eyes of my own future buyers because those are the people I will need to attract someday. If I am attracted to a particular home for certain reasons, unique features as well as the basic layout and location, I make notes to use when I market the home for sale someday.

You might be surprised to know that I often make use of those notes sooner rather than later! I may do some remodeling work along with general cleaning, painting and re-carpeting, but sometimes I put a home back on the market within a couple weeks. That's when my notes come in handy for sure.

Most buyers will need to qualify for financing, so I usually take back-up offers as well. If a buyer is prepared to pay me cash, that gets my attention and I am motivated to close the transaction so she can buy my home quickly and I can move on to my next project.

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