Jewelry Display Options
Take pride in the jewelry you provide customers. Have a display method that makes true beauty easy to grasp at a glance so your customers will quickly and happily find the article they need for themselves or a loved one. Though jewelry itself is the most important part of a collection or display, the methods chosen to display can be the difference of appreciating a piece and falling in love with it. Some tricks of the trade will provide some help for those new to jewelry display or looking to move to the next level. No matter what form of art you intend to sell, color plays an important part in display. Consider the pieces you wish to sell to form a nice color arrangement. The material type, or color, of the jewelry is often the first category to consider. Each display piece or case should often highlight one particular metal so that some showcases dance with gold and others sparkle with silver. Engagement rings are now a large portion of many jeweler inventories and provide a huge portion of jewelry profits. For this reason it is helpful for your customers to arrange diamond engagement rings together, even if the metals are different. Those looking to buy such a ring are usually not interested in most of the other inventory and most likely want to have the ease of comparison under their nose. This also produces less work for employees assisting such customers. As you make up jewelry arrangements, consider the backdrop for each display. The most common display color is black, however, it is a good idea to use some sort of textured material if black is your choice. Black can also gather dust quickly and show dirt obviously. Royal blue and emerald green are also very popular so as to contrast with the pieces and cause different stones to emit shades of beautiful light. Taking a look at those distributor magazines and advertisements will clue you in to colors and backdrops that look best with the jewelry you are providing. Possibly the most important part of any jewelry display is the arrangement of pricing. Customers are usually looking for a certain price range and should not feel stifled right away from prices they cannot afford. In each display, the more expensive items that you want to show off should sit toward the center, while the more economical pieces are positioned around the fringes. Those shoppers looking for a better price will most likely consider the fringes of the display, but those concentrating more on art and beauty, with little concern for finances, will not miss the important pieces you want them to see. Never hide your finest most expensive pieces. Make sure that your jewelry is the ultimate focus. None jewelry, display items may be beautiful but the retailer must be sure they do not distract the customer from the purpose of buying. Simpler is elegant and easy. Never make your customers work for the jewelry they deserve.About the Author: Ron Maier is the Vice President of S
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