How To Use Authority In Your Marketing
Doing well in your marketing means that you are an authority in what you are promoting. If you are not an expert in your field, you will need to work extra hard to get sales and people to follow you.
By becoming an authority in your field, you will not only do better in your sales, but also have more subscribers on your list who actively read your emails and take your advice.
It is human nature to look for somebody to follow, or somebody to mould yourself off of. We tend to look for an authority, and once we find that person, we listen avidly to all he or she has to say. It then makes sense, as a marketer to make sure that you become an authority and an expert in your niche, so that you too can gain followers and have a certain power over them.
Believe it or not, authority will work incredibly well for you as a sales tool. Writing articles or a book is a great place to start building up your authority and credibility online. You will thus show up on the internet as an expert in your field. Your first goal should be to make sure yours is the name that comes up first when people type your name into Google. When people are looking at somebody to follow, they will normally type that person's name into the search engines to see what his reputation is like. If you can get your name to come up alongside interesting and helpful content, more people will be likely to see you as an authority. Once you are an authority, make sure you use it to your best advantage.
A great way of becoming known as an authority is to get endorsements for the products you are promoting or even a book that you have written. The product will sell even better if well known people do the endorsements. Think about it, if a famous and beautiful movie star had to say she rubs garlic on her skin to keep it soft, how many people would do it too just because of who she is. They blindly follow and believe every word she says.
If you write a book and receive good reviews or awards, make sure that you include these in your marketing, as they can make all the difference in how well your product sells. It is never to late to become an expert in your field.
About the Author
Michel Maling has enjoyed learning all she can about internet marketing and passing the knowledge on in order to help others. More tips for making money online at http://profitonlinefromhome.com/recommends/category/improving-your-mindset
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