Basic SEO To Explode Your Website Traffic

How-to get the most from website traffic

In order to tap into the power of HTML (Hypertext Markup Language) elements, you first need to know what they are. In HTML, elements are bits of markup that tell a web browser to display or format parts of web pages. For example, <p> means paragraph, and <b> means bold – there are plenty more. These elements are used constantly when writing web pages. You should basically think of your HTML elements as the organizational and visual formatting of your HTML document.

Dynamic web pages are usually database driven and displayed on-the-fly. You can recognize by looking for symbols like question marks and ampersands in the URL. These on-the-fly web pages are hard to deal with because they very every time that they are delivered. The best way to conquer this problem is to run everything that you can through the URL rather than through post method or through sessions/cookies.

The structure of HTML is based on logic, order, and syntax and is, therefore, relatively simple to use. To make a heading, you use the heading elements (<h1>, <h2>, <h3>, and so on up to <h6>). To start a new paragraph, you use a paragraph element (<p>). To format a list, you use a list element (start with <ul> then use <li>). In order to learn HTML it is a good idea to go to www.w3schools.com As XHTML is gaining more and more popularity among web masters (and search engines) it may be a good idea to learn that instead. XHTML is basically a more standardized version of HTML and it is worth learning. If you learn XHTML along with CSS, you will have be able to make extremely powerful web pages.

Once you understand that all you’re doing is providing these simple structures, you realize the understated power of HTML. You see, once your HTML structure is in place with the appropriate markup, you can add CSS (Cascaded Style Sheets) for visual presentation, using a graphics design program. Good elements provide meaning and structure to your content, making it simple to add whatever design you want afterwards.

There are programs that will automatically produce static pages from a database, but it’s not usually the best move. Most designers to work with true dynamic technologies such as PHP, because of the amount of time it saves. Because search engine technology is increasing, the problems associated with dynamic URLs are decreasing day by day. It is still important to have constants, but you don’t necessarily have to have a huge list of static links throughout your site.

It can be much easier to put www.domain.com/article.php?num=1 than www.domain.com/articles/article1.html. A search engine can easily locate the prior so there is no real need for the latter. The only time that you will see trouble is if you have things like www.domain.com/article?num=1&userid=2424 where “userid” changes for each user. If this sort of thing happens you may run into trouble and should arrange so that the “userid” isn’t completely necessary (unless, of course, you want the page password protected).

Another tag that is very important is the <a> tag (or anchor tag). This tag is used to link to other web pages and it is invaluable to your web page because search engines like to see relevant links on your web site. Make sure that you only link to relevant sites, and while your at it, try to get a return link so that your page rank increases.

So how can you keep the functionality of your dynamic website, and make it search engine friendly at the same time? Well, suppose you have a website with products, and instead of having each product on one page you’re using a dynamic, searchable database. Searching returns a list of products that meet the search criteria, and maybe a small picture – clicking the picture shows the user more information about the product.

Some Guidelines for Using HTML Elements. While the BLOCKQUOTE element is intended for longer quotations and Q is intended for shorter quotations, the Q element causes all sorts of problems because it’s not very widely supported. You shouldn’t use it at the moment – hopefully next-generation browsers will support it.

Offering both search and category views improves your site’s navigation, as well as making it crawlable – your work will be useful to your visitors as well as the search engines, which is what SEO is all about.

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