How Colors Effect Our Emotions

by Janeth Duque

One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect the way people feel. The sad part is that color is often overlooked in the business of online marketing and design. Website sales can be greatly effected by changing colors of your current website. It is harder to read text on a monitor than it is on a piece of paper, because of this we have to be very careful of the colors we use. All colours don't effect all people in the same ways, however, there have been extensive studies done that show how colours effect the majority of people in the same ways. As with all rules, there are exceptions, but to ignore the power of colours would be to ignore an essential element of a good website design. Another extremely important element to colours is not only the properties or emotions each colour conjures up in each of us, but also how combinations of colours make people feel. And to further complicate your perfect colour selection you also have to be concerned with the fact that people have to be able to read your content or the most beautiful colour in the world will be for nothing. No matter how important the content on your site may be to someone, if they can't read it due to bad colour selection they will leave in search of another site to serve their needs. Here are only a few colours and what emotions have been shown to be raised with each. Green jealousy, good luck, and harmony Blue calming, peaceful and builds trust Red colour of action, anger, Love, impulse and impatient Purple nobility, spirituality and creativity, passion White pure colour, innocent and clean Black serious, mysterious, mournful and lifeless Yellow happy, cheerful and joy Orange positive, enthusiastic and warmth People believe you can even see colours in music, one thing is for sure though, they cause a physical and emotional reaction in each of us. Colors can cause headaches, sickness, relaxation, pleasure, tension, passion, peacefulness or irritation. There are literally hundreds of sites dedicated to the research and insight into colors and the reactions they cause in the people viewing them. We'd suggest that you do as much research into this area of your website as you can stand as in the long run it will pay off in sales or return visits to your site. Author: Janeth Duque of Geeks On Steroids. Janeth is well-known in the world of web design and search engine optimization.

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