Outsourcing to Offshore Telemarketers: A Better Alternative


by Belinda Summers

Outbound call centers are abounding in many parts of the globe. They help many business organizations worldwide for their marketing needs. Most of these call centers are being run by professional telemarketers that have amassed a substantial amount of knowledge and understanding about different verticals through training and experience. Still, one of the main questions of business owners is whether to outsource their telemarketing services to an inshore or offshore outbound call center.

Many have already outsourced their business' sales services to an inshore outbound call center. However, the possibility and outcome of the sales campaign from these inshore telemarketing firms may be not as promising as outsourcing to offshore companies. There are many reasons why hiring the services of these professional telemarketers that are outside the jurisdiction of one's locale or country is better than going for inshore telemarketing services.

Let us take a look at these reasons to better understand this concept.

1. Offshore telemarketing firms provide complete experience and mastery over a certain business sector.

Most offshore telephone marketing firms offer their services to worldwide clientele. This makes their knowledge, understanding, and experience to not be limited within their own city's walls. Hence, these offshore telemarketers have already gained the necessary requirements and qualifications to know about their clientele's targeted business sectors.

2. Offshore telemarketing services have great understanding about various lifestyles and cultures from different countries.

If a business wants to target other companies that are not within their country or city's jurisdiction, these offshore telemarketing firms have the experience and knowledge of other cultural and economic standards. This provides businesses to gain that much needed competitive edge that enables them to expand their businesses worldwide.

3. Telemarketing firms that are outside one's locale can continue its operations even when the business' operations have stopped for the day.

Most offshore telemarketing firms have services that continue even at the dead of night. These firms are able to effectively target countries that are located from halfway around the world. So if one's business has already stopped its operations for the day, these telephone marketing firms have ready and willing call center agents to pursue in getting quality business deals for their clientele.

4. Offshore telemarketing costs are far more inexpensive than inshore services.

Hiring the services of a telemarketing firm outside a certain business' locale has been seen to have lesser costs compared to hiring within the city or country. There have already been many reports that overall costs of offshore telephone marketing companies are that of 25% lesser than most inshore telemarketing services in the US alone.

5. Many offshore telemarketing firms have multilingual support and a great mastery of the English language.

Since these telephone marketing companies have multilingual support, this will enable one's business to target non-English speaking prospects even other countries as well. In addition to knowing other languages, a normal prerequisite for these telemarketing firms is the mastery of the English language for their call center agent as it is the most widely used language in the world.

These are but a few reasons why outsourcing to offshore telemarketing firms is better than searching for an inshore one. For a business to succeed and grow worldwide, outsourcing to these offshore firms is the best thing to do for their sales campaigns.

About the Author

Belinda Summers is a successful lead generation Coach helping IT companies generate qualified sales leads. For more insights on b2b sales lead generation, Belinda recommends that you visit: http://www.callboxinc.com/industries/it-and-software.html

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